Great guide on creating landing pages for different business models

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Aug 7, 2013
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Miriam Ellis over at Moz has a nice blog this morning on creating Landing Pages and offers some great tips!

This guide defines different types of local landing pages and identifies four distinct business models united by the need to earn visibility for local-focused Internet searches. By reading this guide, you will not only become fluent in the subject of local landing pages, but will also be ready to implement the right types of pages for your unique business.

Read More: Local Landing Pages: A Guide To Great Implementation In Every Situation - Moz
 
Joined
Aug 7, 2013
Messages
751
There are some great points in there, but in the orthodontic industry we find it a little more difficult to create unique pages. Steve brings up a good point in the comments. Miriam suggests that you put these pages in the main navigation, but when your doing 10 cities this can get messy and look spammy. We have seen some great results with landing pages, but we still tend to copy the content across all the pages. This is out of my control, but I'm pushing hard to change that as I think we could see better results.
 
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