How Advantage of Visible Address Diminished to Next to Nil?


consultant

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Seems like I'm seeing more service area businesses with no visible address making it into the 3-pack than before. I had previously thought, due to the fact on 3-pack and map results Google wants to map the business location, there was a strong preference (all other factors equal) to businesses with visible addresses. Anyone know if Google has dialed back the preference recognizing a very large percentage of businesses are service area businesses and/or by appointment only?
 

Colan Nielsen

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There was a time years ago when having a visible address directly impacted ranking, positively. That's not the case anymore.

I could see it having an indirect impact since people tend to trust, and therefore click listings that have a visible address over one that doesn't. But that's just a hypothesis based on conversations with friends and family.

Sent from my XT1650 using Tapatalk
 

Linda Buquet

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Yes, I agree with Colan, for the past 3 or 4 years it didn't matter. I saw markets where everyone in the 3 pack (or 7 pack) had address hidden and the ones with address showing happened to rank lower.
 

Tim Colling

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I agree with Colan and Linda - it isn't important any more for the industries that I work in most of the time, at least.
 

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