How Advantage of Visible Address Diminished to Next to Nil?

consultant

Member
Joined
Sep 29, 2015
Messages
111
Seems like I'm seeing more service area businesses with no visible address making it into the 3-pack than before. I had previously thought, due to the fact on 3-pack and map results Google wants to map the business location, there was a strong preference (all other factors equal) to businesses with visible addresses. Anyone know if Google has dialed back the preference recognizing a very large percentage of businesses are service area businesses and/or by appointment only?
 

Colan Nielsen

Administrator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,462
There was a time years ago when having a visible address directly impacted ranking, positively. That's not the case anymore.

I could see it having an indirect impact since people tend to trust, and therefore click listings that have a visible address over one that doesn't. But that's just a hypothesis based on conversations with friends and family.

Sent from my XT1650 using Tapatalk
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,313
Yes, I agree with Colan, for the past 3 or 4 years it didn't matter. I saw markets where everyone in the 3 pack (or 7 pack) had address hidden and the ones with address showing happened to rank lower.
 

Tim Colling

Moderator
Local Search Expert
LocalU Member
Joined
Sep 3, 2014
Messages
1,238
I agree with Colan and Linda - it isn't important any more for the industries that I work in most of the time, at least.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert


Top