How Buzzfeed Runs Their Social Media Strategy


JustinB

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Mar 7, 2016
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Good article out from Moz about Buzzfeed's strategy with their social media channels. Here's a recap, I pulled out some info for the best gem I learned from the article; youtube subscriptions and twitter posting.

-Using silent or square video for FB
-Using numbered lists for posts on Twitter (almost exclusively they said)
-Aggregating Reddit info on to their instagram channel (this tool mentioned here, is for $5 does it for you
-Having several people run their snapchat like it's their own lives
-Occasionally appending ?sub_confirmation=1 when linking to their YouTube channel to generate a subscription popup (this was the gem in the article for me)

-Creating multiple accounts for every network, allowing them to curate their social feed more carefully.
 

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