How do you optimize for a specific kw please?

mikepcservice

Member
Joined
Jun 6, 2018
Messages
105
Hey guys, I want to zero in and rank in the fastest way for some specific kw's, can you all help me with this and advise me on how best to go about this please?

heating repair near me
boiler repair near me
boiler repair service
heating repair service
gas boiler repair
gas furnace repair
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,579
1. Create an in-depth page on each of those specific services.

2. Add to your homepage a blurb (or more) on each service.

3. Link to those service-specific pages on your homepage, in the main nav, on a main "Our Services" page, maybe on an "Areas Served" page, on any "city" pages, and maybe in the footer.

You'll probably have to do a little more or a lot more, depending on how competitive your local market is. For instance, in time you'll need reviews from customers who got those services (and can talk about those services in their reviews), and you'll want links from sites relevant to those services. But #1-3 will get you in the ballgame, at least.
 

BipperMedia

Member
Joined
Jan 13, 2019
Messages
63
Along with with the great suggestions from @Phil Rozek -- I would like to suggest the following 10 tips to help you rank for your keyword phrases as fast as possible:

Basically you need to "punch the gas..." on building location authority --- and here's how you can do that.

1. Create a long form piece of content for your main "heating repair" service since this has 3X the number of search volume vs. "gas furnace" and "gas boiler" searches. I recommend shooting for 2500 words or more if possible. This may sound like a lot, but if you are an expert / experienced in your field, this is not as difficult as it sounds... just start writing and thinking about all the questions your customers have asked, and scenarios you've experienced.

2. Assuming you are a heating repair company only, I would include this long form content on your homepage.

If you also do AC repair, etc..., then as Phil suggested, create a separate landing page for "heating repair" and "ac repair", and then build out long form content on each respectively.

3. Include "heating repair" in your meta title, meta description, and onsite <h1> tag on your target page

4. Include "gas furnace repair" and "gas boiler repair" as <h2> sub-titles in your long form content.

5. Build out informative (2 - 3 paragraphs per sub-title / sub-topic, if possible) content that dives into the many different scenarios, tips, "how to's", etc.. within each respective section of your content

If you need help identifying relevant / related topics to include in each, I suggest using the LSI Graph tool and simply enter your keyword phrase (i.e. gas boiler) into the search bar. You'll end up with a long list of contextually relevant topics to talk about in each section.

Here's a snapshot of a list of topics to discuss in your "gas furnace" section:
  • furnace cleaning prices
  • furnace tune up costs
  • [major brand names] furnace repair
6. If you are just a heating repair company and placing all of this content on your homepage, include your homepage URL as the website URL in your Google My Business listing

7. If you also provide AC repair services, then switch our your website URL on your Google My Business listing to your "heating repair services" URL during the cold months, and switch the GMB URL to your AC repair landing page during the hot months.

We implement this highly effective strategy for a lot of our HVAC client's in the south.

8. Build location authority -- the easiest and fastest way to do this is execute citation distribution (including your website URL) in high DA global sites and directories, within business category / niche sites and directories, and also within sites and directories within your city / county / state.

9. Add a sitemap URL to your website that includes the highest 20th percentile of citation sources -- these will be your citation source that are the most authoritative.

10. Verify your domain in Google Search Console and request your sitemap URL be crawled and indexed. This will get your citation sources indexed, and in turn, unlock the location authority potential from these high DA sources.

I hope this helps.
 

mikepcservice

Member
Joined
Jun 6, 2018
Messages
105
Along with with the great suggestions from @Phil Rozek -- I would like to suggest the following 10 tips to help you rank for your keyword phrases as fast as possible:

7. If you also provide AC repair services, then switch our your website URL on your Google My Business listing to your "heating repair services" URL during the cold months, and switch the GMB URL to your AC repair landing page during the hot months.

We implement this highly effective strategy for a lot of our HVAC client's in the south.

9. Add a sitemap URL to your website that includes the highest 20th percentile of citation sources -- these will be your citation source that are the most authoritative.

10. Verify your domain in Google Search Console and request your sitemap URL be crawled and indexed. This will get your citation sources indexed, and in turn, unlock the location authority potential from these high DA sources.

I hope this helps.
Wow! Thank you very much guys and sorry for the late response. I am now going through all the info from you both and creating my own tutorial off of your advice. I have these two questions from the advice given please:

1] My friend whom I am trying to help only does heating repair but I have been toying with the idea of including HVAC kw's, is this a good idea or should I not use them?

2]
Add a sitemap URL
to your website that includes the highest 20th percentile of citation sources -- these will be your citation source that are the most authority.
I am not clear on what you mean by "Adding a Sitemap URL", is this different from simply having a sitemap?

Thanks.
 

BipperMedia

Member
Joined
Jan 13, 2019
Messages
63
Hi @mikepcservice -- first, for your keyword phrase question... I actually recommend researching to identify the most relevant top level category keyword phrase that's sort "macro" level above the ones you mentioned.

Second, basically when I say a "sitemap", I'm just referring to a page you build in your website that lists out the URL's to your highest, most authoritative citations. Then submit that "sitemap" / page URL to GSC for recrawl.

I hope that helps - thanks again
 

mikepcservice

Member
Joined
Jun 6, 2018
Messages
105
Heating repair and boiler repair were the 2 top level kw's my kw research guy was able to come up with and that should be what any homeowner would type.

I am still having trouble understanding some of the terminology being used here, in this case

a page you build in your website that lists out the URL's to your highest, most authoritative citations.
 

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