How important are geographical terms in titles/headings?

JaredCaraway

Member
Joined
Nov 19, 2019
Messages
8
It seems like Google is smart enough at this point to evaluate the content of a site and determine what geo areas are served by the organization.

Is the practice of including geographical terms in the title (Artisan Widgets | Houston Widgetry | Widgets 'R' Us) still viable, or is it better to use that limited real estate for more descriptive keywords (Artisan Widgets | Industrial Gizmos | Widgets 'R' Us), leaving the geolocation up to Google?
 

hajnasiewicz

LocalU Member
Joined
Oct 28, 2016
Messages
245
Our approach (grocery/supermarket industry) has been to apply descriptive keywords, help to describe what the page is about. The exception is for individual grocery store location pages, where we will insert the location address. Can't say that this is the defacto standard for all but has withstood the test of time for us. (200 grocery locations, 10 business names, across 8 States in the upper midwest US).
 

Forseti

Member
Joined
May 15, 2020
Messages
9
See what tactics your competitors have chosen (explicit or potential). And to conclude from this. But I believe that the obvious is always better than the hope that you will be understood.
 

nmosier85

Member
Joined
Jun 6, 2019
Messages
10
I will typically add the location to the title tag, most specifically on a location page, as Forseti said, it's best not to leave that up to chance.
 

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