How Important is NAP Consistency Still?

Marissa

Member
Joined
Aug 30, 2019
Messages
5
I am using a separate tracking phone number for my website and for my GMB. When creating other citations like Yelp, TripAdvisor, Bing - should I just create a separate tracking number for those as well?

Each place that our phone number is listed will not be consistent, so can that hurt our SEO efforts?

Thank you,
Marissa
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,200
From an organizational standpoint and from a value standpoint I wouldn't bother using tracking numbers on all the different directories. Unless you have a good use case to do so.

With that said it likely wouldn't cause any nap issues. As long as Google has already built a knowledge panel for the business then it understands what it is as an entity and a couple odd phone numbers can't break that.

If you wanted to be extra cautious you could add the tracking numbers you use on things like Yelp to the additional phone number section inside GMB.
 
Joined
Aug 9, 2012
Messages
363
I agree with Colan. I don't think there is much benefit to putting a tracking number on all your listings. It would cost quite a bit in call tracking fees to make a number for each site, and the data you get back will basically be "no one is calling from this directory".

I have seen people put a call tracking number on a few sites that they're paying for ads on (Yelp, Avvo, Lawyers.com), and it was a valuable and important move for them to get a sense of whether or not they were getting a return on that spend. As Colan indicated, a few different phone numbers aren't going to hurt your rankings.

That said, there is still a case for citation cleanup when things are really all over the place. We have seen positive results from our cleanup work time and time again. We're working on some case studies we'll be publishing soon.
 
Joined
Jul 22, 2019
Messages
7
I agree with Colan. I don't think there is much benefit to putting a tracking number on all your listings. It would cost quite a bit in call tracking fees to make a number for each site, and the data you get back will basically be "no one is calling from this directory".

I have seen people put a call tracking number on a few sites that they're paying for ads on (Yelp, Avvo, Lawyers.com), and it was a valuable and important move for them to get a sense of whether or not they were getting a return on that spend. As Colan indicated, a few different phone numbers aren't going to hurt your rankings.

That said, there is still a case for citation cleanup when things are really all over the place. We have seen positive results from our cleanup work time and time again. We're working on some case studies we'll be publishing soon.
How's FC Developments Custom Home Builder going? If these case studies coming up are anything like that, I can't wait!
 

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