How Much Does Keyword Stuffing Impact Ranking?

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,850
I decided to do a test. There was a dentist that was keyword stuffing and listing her business title as "Leesburg Dentist". Clearly not her practice name. I updated the listing to list her proper name (Dr Deirdra B Kokel DDS) and decided to check today to see what impact it made.

What I found was a bit strange. In the Local Finder, she's still listed as 2nd (same as before) BUT she vanished from the SERP on Google.com. I've often wondered what causes there to be a disconnect (when a business is in the top 3 in the Local Finder yet not in the 3-pack) and am now wondering if there is a lag on the Local Finder or something.

Anyone run across anything similar?

Local Finder: https://www.google.com/search?q=dentist+leesburg+VA&gl=us&hl=en&gws_rd=cr&pws=0&uule=w+CAIQICIMTGVlc2J1cmcsIFZB#gl=us&hl=en&pws=0&q=dentist leesburg VA&rflfq=1&rlha=0&rllag=39100662,-77546580,2153&tbm=lcl&tbs=lf:1,lf_ui:2&rlfi=hd:;si:12838912784128519561


Google.com: https://www.google.com/search?q=dentist+leesburg+VA&gl=us&hl=en&gws_rd=cr&pws=0&uule=w+CAIQICIMTGVlc2J1cmcsIFZB
 
Joined
Jul 11, 2014
Messages
23
Hi Joy,

For the KW: "dentist leesburg VA", I'm seeing her in the #1 posting for organic and #2 for local. I attached a screenshot.

Screen Shot 2016-05-26 at 11.17.32 AM.png

 
Joined
Jul 11, 2014
Messages
23
I see the same thing. Just to clarify, I did the search on Google Chrome Incognito. I'm in California - which may or may not matter.
 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,079
Using the BL tool set to Leesburg, VA, I get:

Search term "Dentist Leesburg VA": #2 local, #1 organic
"Dentist": #30 local, #1 organic
"Leesburg VA Dentist": #5 local, #5 organic
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,437
She still has some important citations with the name: "Leesburg Dentist"
Wonder if that's helping the ranking?
 
Joined
Oct 25, 2013
Messages
770
Hi Joy, I just did a quick test too with Britelocal's tool. With Leesburg, VA as the location and Dentist Leesburg VA as the search phrase, I got them as #2 local and #1 organic.

Looks like it might be the SERPs that have a lag or something, a name change dropped it off the 3-pack but then it settled back there regardless after a week or so (since you said it changed on the 20th). Interesting.

I imagine if they were ranking with city + keyword as the business name but less going on across the board for other ranking factors, changing the name might have seen them vanish instead of just bob up and down and settle back in 2nd. Their really strong organic showing makes me think the name itself might not have been the only reason they were number 2.

To answer your real question, I've noticed a disconnect at times between the local finder and the 3-pack, but I haven't noticed much rhyme or reason with things updating at different speeds before between the two, it's something I'll keep an eye on.
 

Margaret Ornsby

Local Search Expert
Joined
Jul 22, 2013
Messages
508
Using my mobile and setting the location to Leesburg, she's not showing at all in any of maps searches (dentist, dentist leesburg, dentist leesburg VA).

My VPN isn't letting me connect to anywhere in VA for some reason. If I can get on later today, will test and post an update.
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,850
Yeah, I'm seeing exactly what you are seeing now. Not sure what was going on yesterday. I'm going to keep an eye on this but I agree with James, the site is EXTREMELY optimized for this keyword so it probably is holding their ranking there. I want to do more of these tests to see how much the name actually impacts ranking.
 
Joined
Nov 18, 2013
Messages
100
I am getting a problem when attempting to go to the website:
leesburgdentist.com

Forbidden

You don't have permission to access / on this server.
 

JacobMaslow

Member
Joined
Jan 13, 2015
Messages
80
when you put in something like "dentist leesburg va" you are articifically inflating the importance of the exact match and google may assuming that you may be looking for dentistleesburgva.com

Scott's method is more exact and more typical.

People often put a URL into the search bar. So if you enter apple, sony or local search forum, you will get apple.com, sony.com and localsearchforum.com

Any change to an algorithm is checked by quality raters to ensure that exact match domain shows on top.

Caveat is that generic terms shouldnt show automatically be given to exact match. So topmountrefrigerator.com doesnt necessarily need to rank for top mount refrigerator.

Given the boost that google must give to an EMD, as long as there is some half decent SEO, the EMD has some advantage for the exact term.

In this case, many people who are in the area entering "Leesburg VA Dentist" may be looking for that specific site.

Its an odd term to enter if you are in the area and simply looking for a list of dentists.
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
204
most likely people will just open google and search "dentist" without the geo modifiers.

anyone try a leesburg IP and just typing the word "dentist" and see where it ranks?
 

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