How Proximity (and ZIP codes) Impact Local Rankings

MChuckGreen

Member
Joined
Jul 22, 2014
Messages
5
Thanks Dillon. What I found most compelling when I was doing the research for this mini-study was that the law firms with the most local search visibility still only showed up the in the 3-pack 14% of the time for the keyword I tested.

It's essential for law firms and other businesses in competitive markets to diversify their marketing efforts. In markets like the one I examine here, personal injury in Houston, there is simply no such thing as "dominating" local search results.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,438
Thanks so much for sharing Dillon and for researching/writing it Matt!

I just saw that Joy gave it a rave review in our pro community.
Any study that comes out of Juris Digital is always good! Can't wait to read it!
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top