How to find categories


Linda Buquet

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If it's too niche for categories to show in Mike's category tool then it might be too niche for local.

Have you searched for City + Main Keyword - (with location set to that city) to see if Google even shows local for that type of business category?

In the past if it was too niche, you'd have to pick the primary general industry category that was closest and then create a custom category. But custom cats are going away with the new dashboard.
 
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When the category tool doesn't find what I need, I usually will look for high ranking competitiors to see how they are categorized.
 

Linda Buquet

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Great point! Also do a yellow page search and see if you find some categories or do a Google search and see if any related searches show at bottom of the page.
 

Colan Nielsen

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By the way, has anyone else noticed how cool it is that in the new dashboard you can add more than 5 categories?
Very cool. Like, Bruce Willis in Die Hard cool.

Question: Would you rather?.....

10 categories with no custom cat options

OR

5 categories with custom cat options
 

Phil Rozek

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Very cool. Like, Bruce Willis in Die Hard cool.
Yippee-ki-yay...Mr. Falcon.

Question: Would you rather?.....

10 categories with no custom cat options

OR

5 categories with custom cat options
I think it totally depends on how many categories Google offers, and how granular they are. I don't foresee Google doing a real good job of making its categories list more robust over time. So for now, I'd rather have my trusty custom categories back.
 
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So if I starting typing in keywords + city and there is no 7-pack, is it not worth going after those keywords?

---------- Post Merged at 06:45 AM ---------- Previous Post was at 06:43 AM ----------

How do you check to see the categories a competitor has?
 

Linda Buquet

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If the KWs don't pull local results then no it's not worth taking up one of the precious 5 categories.

Find their G+ Local page, click on edit details, then it will show you all their cats.
 

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