- Aug 7, 2013
Google just allowed you to add a Single Descriptor to the business Name, but is taking advantage of this a good thing or a bad thing. Phil makes some excellent recommendations.
How to Use Google Places Descriptors: Some Early Best-Practices
It’s a huge departure from Google’s old policy, which was that you must use your legal or “offline” business name. There couldn’t be any embellishment.
For example, under the old rules, if your business was called “Jones & Jones,” that’s what you had to put in the “business name” field of your Google Places page. Now, it could be “Jones & Jones Roofing” or “Jones & Jones Bankruptcy Law.”