Impact on GMB profile on traffic

TomGuard

Member
Joined
Nov 14, 2018
Messages
5
It's GMB. Your web traffic will go down. But have your leads gone up?

Just did some research on this over a 90 day period. After segmenting Analytics, downloading Insights and call tracking data on some service industry franchises, GMB profiles generated up to 90% of the phone calls and 72% of website traffic.

Filter dimensions in GA to organic, then city.
 

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