- Jun 28, 2012
Google just updated the link schemes section of the Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases. These were added to the list of types of links that violate the current webmaster guidelines.
We have another thread going that includes a poll and good tips for Link building for Local SEO.Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases [and Article Marketing]
The new guideline examples that were added to this document include:
Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
Advertorials or native advertising where payment is received for articles that include links that pass PageRank
Links with optimized anchor text in articles or press releases distributed on other sites.