Influencing - People Talk About On Map Results

MattCarter08

Member
Joined
Apr 15, 2013
Messages
22
Hi guys,

Just wondering if anyone knows if you can influence the tags/keywords under "People Talk About". So in the below example the tags are "fast service" "cheap eats" "tofu curry don". From my understanding and research (specifically this article: Google Maps Update Australia July 2013)

It seems it may be difficult to do so, since its based on the algorithm.

The reason being is I'm finding a lot of irrelevant tags appearing for some of our stores.

People-Talk-About-Google-Maps-300x222.png

 

chadkimball

Member
Joined
Feb 21, 2014
Messages
204
@Matt you would need to flood the social sphere with repeated mentions of the actual keywords that you want to appear. Obviously you can't post fake reviews (legally) on actual vertical directories, but think creatively of opportunities in social to get the keywords you want out there.
 

Adam Steele

Member
Joined
Jul 20, 2012
Messages
35
I totally agree with Chad and Phil.

I am curious though, if there are any map maker pros here, does map maker offer any ability to offer up suggestions for this area?
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,530
@MattCarter

The best way to approach the issue of "keywords" in reviews is just to tell customers, "Hey, we love detail. No need to keep your review short."

@Adam

I'm no MM pro, but I've never seen a way to influence the At-a-glance snippets there. They're just extracted from reviews. It's a totally automated process. Which is why they're gibberish half the time.

Google seems to be retooling them, though. The "At a glance" label seems to be gone. Google's trying to weave them together into a coherent sentence. Check out any page that has the snippets and you'll see what I mean.
 

Kristen

Member
Joined
Oct 14, 2012
Messages
150
We have a client who has no reviews on Google and one review on Insiderpages. Their 'People are talking about' words aren't anywhere in the reviews, but they are words that are prominent on the website and also blog posts. Just thought I'd share in case recent blog posts might be part of the equation.
 

Adam Steele

Member
Joined
Jul 20, 2012
Messages
35
Yah, totally. Though I can't claim I have ever seen it (never really looked hard), I can believe it. It reminds me when I was doing my research on the "more reviews" section, it was often pulling data from unstructured, blog style websites where no reviews existed. Very interesting stuff, and worthy of looking into IMO.
 

a11c

Member
Joined
Jan 24, 2013
Messages
75
I've asked Google Support about moderating and removing certain "known for"/"at a glance" terms and I was told they cannot moderate the terms as they are automatically determined.

There advice was to remove any mention of that term on our clients marketing.
 

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