Information Gain Score

Joined
Dec 3, 2013
Messages
50
Google's Algo is increasingly becoming more dynamic thanks to machine learning.

One thing pointing to this is their patent released last April, "Information Gain Scores."

Bill Slawski did a nice write-up for more information.

It seems to spell out an advantage to pages that offer information over and above other competing pages.

My tip: "Be the best answer" ... This may seem basic but I like to think in this way.

Here are a few ideas I've come up with to share:
  • Add more detail. Lists, case studies, step by steps.
  • Include comparison tables in your article: price, rating, etc...
  • Cite your sources and give real data.
  • Include things like FAQ schema if applicable.
Anything else?
 

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