Local Search Expert
- Jul 26, 2012
Thanks, Michael. Couldn't agree more. Each approach has its pros and cons. There are no solutions - only trade-offs.Great insight Phil!
I really like the piece on qualifying clients. Choosing the right client usually results in a lot less stress and a much better relationship over time.
I agree with Joy it really depends on your goals. Each decision has its challenges. If you are an expert you might be painting yourself into a corner when it comes to growth and if you are agnostic prospects will assess your ability to be an expert in their space.
This question is a lot like the Mac v. PC debate to me. Why not both?
As you get more clients in a niche, establish yourself as more of an authority but don't be afraid to take on clients in new markets.
If you're industry-omnivorous, at a certain point you can say, "Though I've worked with people in all kinds of industries, I've done a lot of work in your space." For me, the big 3 are medical, legal, and home-improvement (contractors). By no means do I "specialize" in those 3 areas, but I've got extra experience there.