Interesting, Sneak Way of Trying to Game Multi Location Google My Business Listings

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
65
Just wanted to share something that I stumbled upon.

I figured out we had a competitor who has 5 locations and they named their site "pediatric dentistry & orthodontics". Then for their Google local listings they added the city name of each location to the front for each Google listing.

So for example, all their local pages look like

[city 1] pediatric dentistry & orthodontics
[city 2] pediatric dentistry & orthodontics

Their website however is titled and branded with no city name, just the title pediatric dentistry & orthodontics.

I was particularly annoyed by this because they were trying to rank in one of my clients cities and I thought of this as a particularly annoying way to game the "keyword in listing title issue".

Well I reported it and I got the listing to be edited so that the city name was removed from the listing. Now they only did it for the city I was concerned about. They didn't do it for the other 5 locations.


I sent another request asking them what to do about the other 5, waiting to hear back.

Here's the actual Google My Business thread I posted:
Solved: Business Listing with Fake Name and Fake Address in Our City - The Google Advertiser Community - 1806133

But I thought it was an interesting case that I wanted to share with everyone.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,535
Pretty tried-n'-true spam tactic on their part.

I just submitted edits on their 5 locations, which Google approved instantly. No doubt the owner will add back the city names to the GMB names, in which case feel free to ping me.
 

JasonKhoo

Member
Joined
Sep 14, 2018
Messages
65
I was new to this type of strategy but I'm really glad that Google blocks this type of stuff. Thanks Phil for editing those, I will continue to monitor and let you know if I see them doing it again (which I'm sure they will).
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

Promoted Posts

New advertising option: a promoted post by a Sterling Sky employee reviewing your product or service; this will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More information...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top