Is a SBB targeting a town 20 miles away realistic?


May 15, 2019
Hi all, thanks for accepting my registration.

I run a small health sector enterprise business in the UK. My listing is new, very new.

I offer a service to patients homes. Currently, my address is not listed as I fear it would put people off when they check plus I don't actually serve customers here.

It's not a huge turnover affair, in fact, it's rather a niche with relatively few competitors with either no websites and no or little reviews. I've been experimenting with the new "locale specify" function and been having some odd results. I was happy to see my listing included in a small town 8 or so miles away earlier, and for adjoining villages in the next valleys of similar distance.

Yet there is a more affluent town 20 miles away from me that has my ideal customer demograph. Yet despite having reviews, a website (which the competitors don't) I haven't come up there yet in the local pack, despite someone from even further than that away appearing.

I appreciate a lot of you guys are SEO pro's, and I don't expect to be spoonfed without paying, but is me achieving essentially "long distance" listing realistic and something I can work towards?

I have replied to the reviews, made a single post and added some info to the "Services" section...would I need to do onsite SEO to enhance the GMB listing in the local pack?

Many thanks!

Cherie Dickey

Local Search Expert
Jan 30, 2018
Without being able to look at the area, website, etc, all I can say is that it is possible for a SAB to rank that far away. However, it's more difficult, and I'm guessing that the area is a bit more competitive than the others.

I would say that patience is going to be your friend here. Brand new listings take time to rank well in the best of situations. Use that time to focus on doing things to strengthen your listing, as well as your website and your business reputation. Continue to build citations and earn reviews (on multiple websites where possible for a SAB), respond to them, utilize Google posts, add photos, etc.

Regarding your website, yes, it would be helpful to optimize the site for the areas you service as well as your primary area. If competition isn't huge, then mentioning those areas on the HP and other main pages on the site, might be enough. If not, you may need to be a bit more aggressive with that targeting by creating location pages, etc - though you need to be careful with that. You don't want doorway pages, and you want the content to be useful.

Another thing I would work on is PR in that area. Get your business name known, run some specials and advertise them, partner with charities, etc, and try to earn some local backlinks from those establishments and other related businesses in the areas you wish to service.

I hope this helps!

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