Is Google Playing the Long Game with SMB Websites?

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,821
Very interest insights.

I'm surprised with all the effort Google still hasn't put more resources into their local algorithm for spam and the like.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,821
I think eventually that will catch up to them. When a user has a better search experience with someone else, they will leave Google. This is what Google fears and actively works against and is the reason for their continued innovation with one box answers, knowledge panels, etc. The only issue is that, currently, no one has a better search experience overall for the web.

They just don't seem to hold local search in the same regard as web search. Which probably makes sense considering local search probably comprises a significantly smaller portion of their revenue than does web search. The only reason I say that is because of how flippant they are with the local search product. I actually have no numbers to back that up, only their behavior.
 

Tony Wang

Member
Joined
Oct 13, 2014
Messages
125
Yes, we're all hoping that another player will come along to challenge Google in local, as no one likes a monopoly (except the monopolizer).
 

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