Is Google Playing the Long Game with SMB Websites?


JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,652
Very interest insights.

I'm surprised with all the effort Google still hasn't put more resources into their local algorithm for spam and the like.
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
963
Yep
They don't have to care about getting it right, they just have to care about whether searchers *think* that they are getting it right.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,652
I think eventually that will catch up to them. When a user has a better search experience with someone else, they will leave Google. This is what Google fears and actively works against and is the reason for their continued innovation with one box answers, knowledge panels, etc. The only issue is that, currently, no one has a better search experience overall for the web.

They just don't seem to hold local search in the same regard as web search. Which probably makes sense considering local search probably comprises a significantly smaller portion of their revenue than does web search. The only reason I say that is because of how flippant they are with the local search product. I actually have no numbers to back that up, only their behavior.
 

Tony Wang

Forum Member
Joined
Oct 13, 2014
Messages
84
Yes, we're all hoping that another player will come along to challenge Google in local, as no one likes a monopoly (except the monopolizer).
 

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