- Mar 15, 2016
Our founder, Jon Hall, wanted to chime in on the recent changes to Google's Schema Guidelines and how it impacts online reviews and SEO.Keep Calm and Follow Google’s New Schema Guidelines… Or Not
As often happens when Google sneezes, marketers and SEOs are whipped into a frenzy of hand-wringing and speculation. We wonder: Am I doing it wrong? Will I be penalized? Will I lose my clients? My job? My house?! My spouse?!!
This month, the Big G threw us its latest curveball: new guidelines for use of schema markup on review content for local businesses. Not to be accused of consistency, Google made sure these guidelines directly contradicted its headlines yesterday.
I’ve been getting a flood of emails myself, and I think it’s important to reiterate:
These guidelines pertain only to local businesses who publish review content on their website in schema markup.If you don’t know what “schema markup” is, you probably don’t need to read further. For the rest of you, I have only one recommendation at this time: Take a deep breath. Better? Okay, now let’s look at these hyped-up changes in some detail.
These guidelines do not pertain to how you acquire new reviews or even how you showcase them on your website. They are about Google’s criteria for the use of schema markup. Period. That’s it.
1. Our customers saw the article posted on Search Engine Land and were asking us if this would impact the Review Stream Widget for their clients.
2. The ambiguous nature of Google updates leads people to jump to conclusions, so it was important to us to address speculation that could elicit an overreaction.
What are your thoughts on the new guidelines? Do you believe Google will start penalizing businesses for using the 'wrong' types of reviews in their scheme markup?
Read the full post here.