Linking from Citations w/ CID's


Local Search Expert
Oct 23, 2017
Suuup guys,

Anyone here familiar with linking directly to a Google Maps CID from a citation as a Google Maps strategy?

Link to article here—Test Results - Using the GMB CID URL in Your Citations - Web 2.0 Ranker

I'm told this works. But I'm moreso interested in why, is this because the brand mentions on the citation source (e.g.—a newspaper), or is it from the equity being sent from the link.

I need light shed on this topic. Looking forward to your insights.



LocalU Faculty
Aug 9, 2012
Interesting. I've always believed that linking to your Google Maps listing had zero value.

The way they executed this test didn't convince me either way. They built out 100+ new citations for these businesses and then measured results. What's to say that any ranking gains weren't from the appearance of the citations (NAP info), and not the links? Would the results have been the exact same, or better, if they had linked to the website instead of the maps URL?

A better test would be to take two brand new business in a non-competitive industry/city and build out citations. Use the exact same sites for each business. Don't do any other SEO work. For one business, link to the website URL, for the other, link to the maps URL. Then see which gets better results. Maybe we'll test that. :)

Yan Gilbert

Oct 15, 2016
Agree, with Darren. The algorithm could have been picking up the citations which was increasing the strength of the listing in general.

Another way to test would to create backlinks directly to an existing CID url. No citations on the page.

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