List an insurance agency as a SAB or not?

Joined
Nov 7, 2018
Messages
23
We work exclusively with insurance agencies, and we've never listed them as a SAB. Are we missing out of ranking for neighboring areas? Thoughts?
 

keyserholiday

Administrator
Local Search Expert
LocalU Faculty
Joined
Jul 27, 2017
Messages
375
If they have physical brick and mortar locations, then they are not SAB listings. Google ranks a GMB for where there are initially registered and it won't have any impact if they were to change to a SAB to target other areas.
 
Joined
Nov 7, 2018
Messages
23
That is what I was thinking as well. What prompted me to revisit this, is that I have a client that was ranking #1 for a particular term which includes the city name they are located, and now I'm seeing them as #2 in a 3-pack behind a business without a website listed or an address showing. I searched for the business and found it is physically located about 5-miles away from the city being search. Any idea what I'm looking at?
1588019856483.png
 

keyserholiday

Administrator
Local Search Expert
LocalU Faculty
Joined
Jul 27, 2017
Messages
375
That listing is not allowed and should be reported to Google using the Redressal form. You are not allowed to use keywords in the business name nor have a SAB in a city where you have a psychical location.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert


Top