Local 3 Pack listing in Google SERPS

chrish

Member
Joined
Jul 19, 2012
Messages
15
Hi,

I have a client who is ranking #4 (in 'more places') on a Local 3 Pack listing on Google for a search query around 'personal injury.' The top 3 attorneys are all listed as 'personal injury attorneys' and my client is showing as 'General Practice'. All of these lawyers, including my client, have multiple practice areas, but personal injury is probably the biggest area.

Could changing their GMB category from 'general practice' to 'personal injury' hurt other areas of their practice in the SERPS?
 
Joined
Oct 25, 2013
Messages
770
Yep. GMB category makes a huge difference, I've definitely seen clients jump when changing to match top competitors. The flip side of that though, it means GMB listings can only target a narrow range of the full services many businesses offer. You'll have to decide with the client if it's worth it to risk other practice areas to try and get higher up in personal injury. If you do make the change, make sure you're running a rank tracker to measure how things are going.
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,228
I agree with James, category changes have a bigger impact on ranking than virtually anything else.

If personal injury is their main line of law than I would test it out for sure. You can always change them back if you don't get a desired result.
 
Joined
Sep 26, 2017
Messages
23
I agree with both responses, see below in regards to what Google says about categories. The part that says "choose categories that are as specific as possible" is key! In your case, changing the primary category to "personal injury" is definitely more specific and is a representation of the biggest practice area for your client.

In addition, continue to build general and niche citations, quality backlinks, and optimize the website for desktop and mobile speed to increase your client's position in the local pack.

Analyze what your competitors are doing and do it better!

Categories

Categories help your customers find accurate, specific results for services they’re interested in. In order to keep your business information accurate and live, make sure that you:

  • Use as few categories as possible to describe your overall core business from the provided list.
  • Choose categories that are as specific as possible, but representative of your main business.
    • Do not use categories solely as keywords or to describe attributes of your business.
    • Do not use categories that pertain to other businesses that are nearby or related, such as a business physically contained within your business or an entity that contains your business.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

Promoted Posts

New advertising option: a promoted post by a Sterling Sky employee reviewing your product or service; this will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More information...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top