Local Carousel TOP Factors - Correlation Analysis

sergiuliano

Member
Joined
Oct 15, 2012
Messages
107
Hot analysis about top Local SEO factors correlated with Local Carousel High Rankings, this is the mathematic proof that Social Media is playing a major role in reaching top rankings.

For each of 7000 business establishments found in the carousel results, we have crawled all related pages, Google Plus pages, profile pages, and reviews and analyzed the following local SEO factors:
  • +1-es on URL
  • +1-es on Google+ Business Page
  • Google+ Reviews Number
  • Citations Number
  • Keyword in Title
  • Rating Score on Google+
  • Keyword in URL
  • Location in Title
  • Location in URL
  • NAP as TEXT ( Name, Address, Phone Number )
  • Authorship
  • Publishership
  • Structured Data

Read more at:
The Top 13 Factors for Google Local Carousel | Search Engine Journalhttp://www.searchenginejournal.com/top-13-factors-google-local-carousel/79397/#u3cOL5SFvwmkaMiD.99
 

dorothea

Member
Joined
Mar 31, 2013
Messages
19
Florist Melb - Same Day Flower Delivery Melbourne

Amazing find, Sergiu! So far most of us focused on citations and reviews, while minimizing or completely ignoring the pluses. Guess it's time to start pushing our customers to click the magic red button. :)
 

sergiuliano

Member
Joined
Oct 15, 2012
Messages
107
@bishop - factors are very similar between local carousel and maps/local


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painperdu

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Joined
Dec 23, 2013
Messages
44
"it is very difficult to create fake signals from high authority accounts"

This explains the results nicely. I remember thinking years ago that we would reach a point to where Google would use their own user accounts to judge and rank things. Why not use user account history to more accurately confirm signals from the web?
 

sergiuliano

Member
Joined
Oct 15, 2012
Messages
107
@painperdu - this is one of Google+ main benefits for Google


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