Local Content: Blog post or New Page

Laustin1878

Member
Joined
Sep 27, 2012
Messages
412
Curious if anyone has experimented with creating local pages via blog posts vs. adding a new page to the main site architecture? All things being equal, is one better then the other?

Blog posts seem to be easier create for someone who is not a programmer but having pages as part of the main site structure seems like it may provide more natural authority.
 

Ben Bowen

Member
Joined
Oct 27, 2013
Messages
50
My experience is limited to my site, but here is what I have seen:

We are located in Portland, but also want to rank some of the suburbs. I have created landing pages for several of the most important. They are unique pages, and I think the internal linking to them is solid. I even managed to get a few external links to them. The result? Nothing. They don't rank. At all.

However, I have also done blog posts like "What we love about working in [suburb]" These have ranked- one in particular has been on Page 1 for several years in a major affluent suburb.

My thought is that G wants to serve some diversity in the SERP, so a blog post may be seen as providing that. Or maybe it's something else?
 

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