Local Search Ads (LSA) setup question

Rich Owings

Local Search Expert
Joined
Apr 21, 2014
Messages
341
We're starting to see LSAs in the Asheville area, and I've got a client who wants to sign up. He manages his GMB and Google Ads through different accounts. Does it matter which one he uses to sign up?
 

CraigJMount

Local Search Expert
Joined
Oct 23, 2017
Messages
56
This is an interesting question.

When you sign up you, technically you are considered a Google Ads account. You will be assigned a 10-digit customer ID number that will be separate from your other Google Ads customer ID.

I would almost use the GMB email to sign up. I think this would avoid confusion. This really is only an issue when you are trying to assign users with LSA. You have to go into Google Ads to do so.

Side note—I wrote about this (admittedly it's not the best article). There might be some other tips you find useful in there.


I hope this helps.
 

Rich Owings

Local Search Expert
Joined
Apr 21, 2014
Messages
341
@CraigJMount, thanks for taking the time to reply. I also saw this, which leads me to think they should go with GMB:
A Local Services ad is typically associated with a Google My Business listing but it doesn’t have to be. When it is, the Local Services ad will show reviews sourced from its corresponding Google My Business listing. Reviews can also be obtained through the Local Services ad platform, where Google is making an effort to improve the authenticity of reviews.
 

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