LocalBusiness Schema


Nikki Brown

Administrator
Joined
Aug 18, 2014
Messages
30
Hi guys,

Looking for some opinions here...

Does anyone have any examples where using a more specific type of LocalBusiness schema has had a positive (or negative) impact on a client? For example, a lawyer using Attorney schema or a construction company using HomeAndConstructionBusiness schema.

I don't really see a benefit of using the more specific types of schema and I'd love to hear your opinions!
 

Dan Foland

Local Search Expert
Joined
Sep 25, 2018
Messages
69
Hey @Nikki Brown,

I've used the more specific LocalBusiness schema for many of my clients. I can't say I've seen any impact.

Though, IMO it doesn't hurt to give Google more specific information.
 

Nikos

Forum Member
Joined
Jun 28, 2017
Messages
57
Hi,

I like specific Local Business Schema. FYI, some of the types I have used in the past:

-ExerciseGym for local gym/personal trainer
-HomeAndConstuctionBusiness for construction companies/real estate developers
-LegalService for law firms, I think Attorney is obsolete, correct if wrong
-InsuranceAgency for insurance companies

Measuring the impact is quite difficult. I think Google takes this as a hint but then they kind of verify this with the other info they have about the business (offline/online metrics etc).
 

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