- Aug 7, 2013
Thanks to Amanda over at Sim Partners for this post.
How Do Millennials Affect Local Marketing in Healthcare?
Millennials have been described as the new ?boom? in healthcare marketing. Born between roughly 1982 and 2003, millennials number 80 million, and as they reach the age where they are responsible for finding their own medical care, they are attracting the attention of marketers. A recently released Makovsky Health report indicates that millennials are more comfortable using digital to manage their healthcare needs than other age cohorts. I believe that from a local search perspective, marketers should pay close attention to how millennials use digital ? but do so carefully and without making blanket assumptions.
By Amanda Bury