Matt Cutts Works on Christmas - Says Press Release Links Don't Count

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,307
Matt Cutts does not post in the Google Webmaster forum very often but he worked on Christmas day and made 11 posts. Wanted to share one post I thought may be of interest.

MattCutts.jpg

Press releases have long been used as one way to build backlinks.

A user at the Webmaster forum asked about Press Release links.

On Christmas Day Matt replied:

"Note: I wouldn't expect links from press release web sites to benefit your rankings, however."

So there you have it. One more link building method bites the dust. :p

 

David Deering

Member
Joined
Nov 25, 2012
Messages
206
Thanks for sharing that, Linda. And it's interesting that Matt himself addressed that question. When you think about it, press release links do not really "endorse" a site and many of them are paid anyway. So it makes sense.

But I think Matt's best work on Christmas was his Webmaster video posted on YouTube: An update on Google's webmaster videos - YouTube

The name of the next major Google algorithm update? My money's on "Dinosaur". :)
 

Nick.SEOSpark

Member
Joined
Aug 4, 2012
Messages
343
I'm not sure I can really believe that. What about high quality press releases that are distributed to local news sites? I'm sure they would still carry weight, as long as you have an actual newsworthy story.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,307
I'm not sure I can really believe that. What about high quality press releases that are distributed to local news sites? I'm sure they would still carry weight, as long as you have an actual newsworthy story.
Yes Nick, I think that's true. And I think the issue is that it's not that all those links that go out to hundreds of funky little PR sites would count for much but IF a real story is picked up by a real media outlet then there is some value. I think Matt has even said something like that in the past.

Alan over at Search Engine Journal slammed me for tweeting this post:
Get Over Yourself - Matt Cutts Did Not Just Kill Another SEO Kitten

But all I did was quote Matt and say "bites the dust" with a smiley. I didn't make a huge deal and say stop doing PR or it does not work at all any more. To me it was just a story on a slow news day and actually I was more impressed with Matt posting at the Webmaster forum which he seldom does AND working on Christmas which very few Googlers seem to do. :p

The whole big image was NOT of the PR quote it was about all Matt's posts on Christmas day!

At bottom of that post Alan also posted an update from Matt which basically supports what you said Nick.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,307
Ya and Jim's comment:

"I think the chicken-little SEOs need to relax, as proved here, the tweet from Linda was phrased in a way to elicit clicks and increase pageviews. I encourage you not to fall into their trap. People that get paid to give feedback shouldn’t be so reckless in communicating news albeit poorly."

Sheesh, seriously? I'm not a chicken-little SEO. Plus, I don't get paid to give feedback (Who pays me? I work for free! No ad dollars or anything!) And I was not being reckless. It was a light-hearted little tweet - not meant as a doomsday prediction or the gospel. Lighten up people! :p
 
Joined
Sep 5, 2012
Messages
293
Ya and Jim's comment:

"I think the chicken-little SEOs need to relax, as proved here, the tweet from Linda was phrased in a way to elicit clicks and increase pageviews. I encourage you not to fall into their trap. People that get paid to give feedback shouldn’t be so reckless in communicating news albeit poorly."

Sheesh, seriously? I'm not a chicken-little SEO. Plus, I don't get paid to give feedback (Who pays me? I work for free! No ad dollars or anything!) And I was not being reckless. It was a light-hearted little tweet - not meant as a doomsday prediction or the gospel. Lighten up people! :p
Seems like someone is sad they were slow to the Twitters.
 

Nick.SEOSpark

Member
Joined
Aug 4, 2012
Messages
343
I really don't agree with that article "slamming" what you said. After all, you didn't publish an article "against" press releases - just a report on what he said with a smiley.

Also, I think SEO professionals are smart enough to investigate the comment in question and adapt their methods accordingly (and if nessecary).

Keep up the good work with your reports Linda! We love them here!
 
Joined
Dec 25, 2012
Messages
88
Honestly, it doesn't seem like that big of a deal anyway. Nobody is going to rank a site on PR's alone. If that was a major part of your strategy, you have bigger problems than Linda re tweeting matt's post. I have always been told/believed that PR's should be used sparingly at best. (for my style of service sites maybe 2-3 a year with some kind of reasonable message and good nap.)

Can't really see how this is a "chicken little" scenario, its a press release.... jeeze, does that guy happen to sell press releases?
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top