Minor difference in business name NAP in citations. What would the impact be?

axiomdg

Member
Joined
Jul 4, 2018
Messages
1
Is it important for the business name in the NAP to be consistent across citation sources or will Google know its the same business?

I have a client which has citations with a minor difference, ie. 'Company Name & Son' and 'Company Name And Son'

I'm wondering if I should fix them up or not.
 

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