Multiple Locations, all listed on home page


Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
965
Hi -

I looked at this site that was mentioned in a recent post about having city landing pages:

https://www.belezamedicalspa.com/

I noticed that all five locations are listed on the home page AND the schema.org microdata for all five locations is also on the home page. That's something that has frequently been held up here as a bad idea.

And yet, this site ranks ok for local searches and organic.

I thought that the standard practice for multi-location businesses was to not list the NAP info for all locations on the home page, but in this case it doesn't seem to be hurting them.

Is this just an exception, or are they doing it in a way that avoids causing a problem, or is it something else that allows them to rank well?
 

DanLeibson

Local Search Expert
Joined
May 17, 2013
Messages
214
The problem with doing it like they are is it makes it harder to target their physical locations in local organic search and likely local packs as well. Since they don't have a page per location, with optimized title tags and robust internal and external links, they are likely two steps back on the local organic front. And if their individual location pages were good, and ranking in local organic search, then using them as the landing page for the GMB page would likely improve it's ability to rank where they are physically located.

It absolutely requires a deeper dive and some testing to sort out.
 
Last edited:

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,478
What are you seeing it rank well for? I see them 37th organically for "cosmetic surgeon austin tx". Are you searching something else?
 

mborgelt

Local Search Expert
Joined
Jul 22, 2012
Messages
471
I agree with Dan on this one. A dedicated page for every location is essential for multiple locations, in my book. You may even want to take it a step further and build subpages to support the local landing page. This may work for now but I don't think this strategy is sustainable.
 

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