Multiple or one GMB


Jul 11, 2020
Hey there,

So I'm quite new to local SEO and have a question about GMB.

I have a client that has multiple physical locations, in multiple cities. A lot of the competitors are established and have strong GMB profiles. I'm wondering whether:
  1. They should only have one 1 GMB per city, in order to consolidate various user signals, such as reviews, so that they have more chance of competing with established listings. I imagine they could lose out on hyper-local searches due to just having 1 GMB listing.
  2. They have a GMB listing for each physical location, in each city. Could be tough to compete in the local pack in the short / medium term, but could prove fruitful in the long run.
I'm leaning towards option 2. With option 2, my understanding is they could centralise the management of all their locations using a location group account?

I'd be interested to hear your thoughts.



Local Search Expert
LocalU Faculty
Jul 27, 2017
If they have physical locations that customers visit them at, then they should have and have set up GMB listings. There is no rule that one main GMB listing will be more powerful than several just as multiple will perform better than one.
May 3, 2018
@MJLocal123 - The physical distance between the searcher and your business location (i.e. proximity) has a huge impact on map rankings. If you use a single location in an attempt to consolidate reviews, you'll miss out on this important ranking factor.

The guidelines require the phone number used on a listing to connect customers directly to the location. Depending on how you plan to implement the phone number in your option #1, you may find yourself violating that rule.

Weekly Digest

Weekly Digest

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert