Multiple Practitioners at Law Firm


Aug 15, 2013
I set up and verified the GMB profile for the Law Firm. Next, I would like to establish profiles for each of the two practitioners at the new firm. Each has a completely different area of practice. I am hoping there will there will be enough differentiation, so as to not dilute the primary listing.

Until now, I have dealt exclusively with solo practitioners and therefore have a question about setting up multiple practitioners at a firm:

Will I need to establish a unique Google identity, GMB profile and verify for each of the practitioners, or is there perhaps a method I have missed, which allows to add practitioners under the parent/organization profile? I am not seeing any such feature in my dash, but thought I would run it by my guru friends ;-)

Last edited:

Scott Rawlins

Nov 14, 2012
You'll need to set up and verify the practitioners' listing separately. Just make sure that all 3 have a different primary cat. Then link to each lawyer's bio page or an About page.

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