Need clarification about April 21st Google update

Joined
Jul 18, 2012
Messages
289
I have a client who has a website that is not responsive or mobile-friendly.

His current website company is one of those big-box dental website providers. They're offering him to make his website "mobile-friendly" but only 6 pages.

His website is 80+ pages, but they're only going to give him a 6 page mobile site.

I was under the impression that your website needs to be 100% responsive/mobile-friendly.

Can someone please confirm?

Thanks!
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,436
I was under the impression that your website needs to be 100% responsive/mobile-friendly.
Hi Chris,

No it can be either responsive or a mobile site. PLUS...

Per Google: "The Mobile-Friendly Ranking Factor Is On A Page-By-Page Basis"

See lots more details here:

<a href="http://www.localsearchforum.com/google-local/28886-google-mobile-update-what-you-need-know-local-search-engine-optimization.html">The Google Mobile Update - What you Need to Know for Local SEO</a>

Plus I'm planning to do a big round up of all the latest info tomorrow - April 1st.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,530
@Chris

What Linda said. As long as the homepage, contact page, and the top-4 most-important / most-visited pages are mobile-friendly, the update shouldn't really affect your client.

You might also see which pages show up in the sitelinks section when you search for your client by name, and make sure those receive some mobile mojo.

Plus, it is one hell of a lot better than having no mobile-friendly pages.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,815
If there's a relatively simple process to make the whole site mobile friendly, you should do it.

I would also look at your landing pages in GA and see what pages people are landing on. Those are the pages I would make mobile friendly if I could only choose a few.
 

2dogsdesign

Member
Joined
May 21, 2013
Messages
14
I would also encourage the client to look ahead - although right now Google is saying they are only using mobile as a mobile rank algorthm, I would not be surprised that having a mobile version can help in desktop rank in the future. Google likes to do those things! :)

But the client should also want to give their users the best experience for the whole website.....but if money is a factory then something is better than nothing.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,436
Good points all.

Also check out the cool free tool I shared in post #18 below.

<a href="http://www.localsearchforum.com/local-search/29348-google-mobile-algorithm-bigger-than-penguin-panda.html">The Google Mobile Algorithm to be Bigger than Penguin or Panda</a>
 

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