Need Help with Local Url Structure

Min

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Apr 6, 2016
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4
Hey Guys,

Thanks for activating my account! I'm pretty sure my questions been asked a million times so I apologize in advance if it seems redundant. ( I did search everywhere lol).

I read a lot of posts, moz, various articles but i am still confused on which route to take for my company. what do you think is best url structure for single office business that has multiple services and serves multiple locations?

my current url structure is

example.com/services/basement-remodeling/

and for my local url structure i am currently just doing

for my local url structure should which one should i go with?

example.com/services/basement-remodeling/city+basement-remodeling

or

example.com/services/basement-remodeling/city+state+basement-remodeling

or

example.com/services/city+basement-remodeling

or

example.com/services/basement-remodeling/city/

or

example.com/services/city/basement-remodeling/


Thanks in advance, I been reading the forums all day but still confused
 

CodyBaird

Member
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Jan 4, 2013
Messages
341
Example.com/St/city/service

Or example.com/tx/austin/basement - remodeling

You can find an example for dentist here: safamilydentalcare.com

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Tim Colling

Moderator
Local Search Expert
LocalU Member
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Sep 3, 2014
Messages
1,241
That dentist site is interesting, Cody. They appear to only have one location, and yet they bothered with that more complex state/city/service-name structure.

Why? Are they planning to open other locations?
 

Min

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Thanks Cory and tim for the fast response.

Would I have any issues if i were to go this route?

example.com/services/kw/city+kw?

or

My current url structure is siloed like this.

example.com/services/kw/

the whole st/city/keyword seems like a like content to write.

Thanks again!!
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Tim. They have 4 locations. But each location runs by a different name. Opening another location this this and possibly dallas as well.

Branding consolidation around the corner.

I would run this set up on a single location as well. I think location is the 1st consideration for all search, especially local. Putting st/city/services forced the content to be indexed differently than .com/service - city

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Min

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Hey Cody,

What did you mean putting st/city first forced the content to be indexed differently? Could you elaborate a little more? Thanks!
 

Blake Denman

LocalU Faculty
Joined
Nov 6, 2013
Messages
161
Hey Guys,

Thanks for activating my account! I'm pretty sure my questions been asked a million times so I apologize in advance if it seems redundant. ( I did search everywhere lol).

I read a lot of posts, moz, various articles but i am still confused on which route to take for my company. what do you think is best url structure for single office business that has multiple services and serves multiple locations?

my current url structure is

example.com/services/basement-remodeling/

and for my local url structure i am currently just doing

for my local url structure should which one should i go with?

example.com/services/basement-remodeling/city+basement-remodeling

or

example.com/services/basement-remodeling/city+state+basement-remodeling

or

example.com/services/city+basement-remodeling

or

example.com/services/basement-remodeling/city/

or

example.com/services/city/basement-remodeling/


Thanks in advance, I been reading the forums all day but still confused
The deeper you go with your URL structure, the more difficult it becomes to write great content for those pages.

If you have one location and multiple services, I would create one service page in the city you are trying to rank in. it example.com/city-basement-remodeling. If you go with example.com/services/city-basement-remodeling you will need to create a Services Page which would need to have a lot of great content.

I guess it really depends on how many services you have. If you have 1-4 I would opt with example.com/city-keyword, and if you have 5 or more I would create a dedicated services page which then links to the respective pages (ie example.com/services/city-keyword)
 

Min

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Apr 6, 2016
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4
http://www.domain.com/service1/city+keyword
The deeper you go with your URL structure, the more difficult it becomes to write great content for those pages.

If you have one location and multiple services, I would create one service page in the city you are trying to rank in. it example.com/city-basement-remodeling. If you go with example.com/services/city-basement-remodeling you will need to create a Services Page which would need to have a lot of great content.

I guess it really depends on how many services you have. If you have 1-4 I would opt with example.com/city-keyword, and if you have 5 or more I would create a dedicated services page which then links to the respective pages (ie example.com/services/city-keyword)
Thanks Blake, for the response.

I am in the remodeling business and offer 9 different services.

My current url structure is this.

http://www.domain.com/home-remodeling (which is our main services page with 9 services on it.)

and have

http://www.domain.com/service 1
http://www.domain.com/service 2
and so on.

I was reading matthew woodwards site where he listed do

http://www.domain.com/service1(keyword)/city+keyword

http://www.domain.com/service2(keyword)/city+keyword

What do you think about the above url structure?
 

Blake Denman

LocalU Faculty
Joined
Nov 6, 2013
Messages
161
Since you have 9 different services, then that URL structure would work. I would create one services page which would contain all of the 9 services you do. Then you build out child pages for each service like you outlined above. But if some of your services are completely different (ie remodeling & exterior painting) I would create different service pages, then add child pages accordingly.

We have been working with a remodeler for almost a year now, but he primarily focuses on kitchen and bathroom remodeling. We have don't have a service page, and link to them directly from the homepage and in the main navigation.

Hope that helps.
 

Laustin1878

Member
Joined
Sep 27, 2012
Messages
412
The more sub-folders you add, the more difficult it becomes to get the bots to index those pages. You'll need good internal linking to get some juice to those internal pages.

Remember, the shorter amount of clicks from the homepage, the better. As much as we want to please your Majesty Google, you want to make sure your visitors aren't getting lost in deep nav.

Of course, there are situations where it's not possible to keep your pages shallow. I do agree with Blake. Cody also makes some valid points.
 

Tim Colling

Moderator
Local Search Expert
LocalU Member
Joined
Sep 3, 2014
Messages
1,241
Joy, I have a lot of clients who only offer one service but do so in multiple locations. For situations like that, which of the following would you (and everyone else here) choose?

  1. example.com/service/city
  2. example.com/city/service
  3. example.com/service-in-city

Thanks!
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,899
I would also go #3 as well. Just because it's a singular service as you mentioned. If it was more than 1 service, I would do #2....yikes.
 

Tim Colling

Moderator
Local Search Expert
LocalU Member
Joined
Sep 3, 2014
Messages
1,241
Crap. I totally missed that they only offer one service. In that case I would just go with domain.com/city

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I built the site some time ago and went with domain.com/service-in-city. It is a site for a home care company

It actually is something like this:
domain.com/home-care-in-san-jose
domain.com/home-care-in-cupertino
etc.

At the time, I thought that having that phrase "home care in san jose" etc. might be pretty similar to actual search phrases. I still do, actually.
 

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