New data: BrightLocal's Voice Search for Local Business Study

Oct 5, 2017
Hi everyone!

We've just released our newest research, the Voice Search for Local Business Study!

There's loads of data, but some of my favorite findings are:

  • 58% of consumers have used voice search to find local business information in the last 12 months
  • 46% of voice search users look for a local business on a daily basis
  • 76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day
  • Just 18% of consumers have used smart speakers for local voice searches
  • Those aged 55+ are least likely to have used voice search for local businesses—but 33% would consider doing so

Really hope you find it interesting!

Rosie :D



Tim Colling

Local Search Expert
LocalU Member
Sep 3, 2014
For now at least, one major takeaway is that "smart speakers" are not as much of a factor as other devices used in voice search... almost certainly those are smartphones.

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