New GMB description impact on search rankings?

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,308
Hi Paul,

In the past, when we had descriptions before, Google said they did not impact rankings at all. That particular field was just too easy to keyword stuff and spam to be counted I think.
 
Joined
Sep 8, 2016
Messages
80
Thanks Joy. That's disappointing to hear.

My experience is that Google's local search results don't necessary do well when it comes to companies that span multiple related categories and keywords. Take for example digital marketing companies. Some services they may provide include graphic design, web design, SEO, AdWords management, social media, etc. When someone searches for "[city] web design" Google shows businesses in the web design category but not necessarily businesses that do web design but are in other categories. I was hoping the description field might help with that.

Looking forward to reading your article.
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
3,287
I agree and part of me was sad/disappointed as well. Part of me, however, was relieved because I feel like if ranking was that easy and could be manipulated by the description field alone, we'd all be in for a whack-load of spam outranking legitimate businesses at a rate that is worse than what's out there now.
 

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