New GMB description impact on search rankings?

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,307
Hi Paul,

In the past, when we had descriptions before, Google said they did not impact rankings at all. That particular field was just too easy to keyword stuff and spam to be counted I think.
 
Joined
Sep 8, 2016
Messages
75
Thanks Joy. That's disappointing to hear.

My experience is that Google's local search results don't necessary do well when it comes to companies that span multiple related categories and keywords. Take for example digital marketing companies. Some services they may provide include graphic design, web design, SEO, AdWords management, social media, etc. When someone searches for "[city] web design" Google shows businesses in the web design category but not necessarily businesses that do web design but are in other categories. I was hoping the description field might help with that.

Looking forward to reading your article.
 
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