New Google Local Option - Switch Place Page Over to a G+ Brand Page

Linda Buquet

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OK so there is no name for this new feature, so that title was a little rough. Just realized, when you read that title, you could take it a couple different ways, so first let me try to explain what situation this new feature applies to. Then I won't even try tell you how to do it. I had a demo yesterday, but it's hard to explain, so will link to the official Google docs.

WHAT DOES IT DO?

This option allows you to DISCONNECT your Place page (reviews & ability to rank on search/maps) from the existing Local G+ social page... and move all the Local stuff over to the G+ Brand page (or other NON Local G+ page) you have, that you may have already built engagement on.

WHAT SCENARIO IS THIS USEFUL FOR?

If you or a client, created a G+ Brand page (or other NON local page) and built up a following, back before anyone knew that all Place pages would be upgraded to G+ social... then after the upgrade you ended up with 2 G+ pages. 1) The Brand page with all your posts, circles, followers. 2) The G+ Local page that shows in search/maps and has reviews - then also morphed into a G+ social page. But it's an empty social page and you don't want to start over building up social from scratch.

So your social following was on the Brand page, but all the Local stuff including reviews was on the other page. And there was not much you could do about it except TRY to get all your followers from the brand page to move to your G+ Local upgraded social page. Getting followers to move is tricky. OR you could post updates to both pages, which is time consuming and not ideal either.

The other situation this can be helpful for, is clients who mistakenly set up a G+ page in the wrong category and did not set it up as a Local page. Then later found out (after building a following) they did wrong and there was no way to change it to a Local G+ page.

WHEN IS IT LIVE?
I'm already seeing it in my G+ dash now - checking to see if rolling out gradually or already live for all.

WHERE DO I FIND IT? WHAT DOES IT LOOK LIKE?
The help doc below explains in detail how how to do it, but essentially it's at the bottom of your G+ Local page settings (in G+ dash). Here is a screenshot of mine.

ConnectDifferentPage.jpg

OFFICIAL GOOGLE HELP DOCS

Jade's Forum Post: <a href="https://productforums.google.com/forum/#!category-topic/business/SUYXCmExm1I">How do I connect a non-local Google+ page to Google Maps?</a>

Google Help Docs: <a href="https://support.google.com/business/answer/6010825">Connect a page to Google Maps - Places for Business Help</a>
Click option #2: "I’ve already created a page for my business, but it’s not connected to Google Maps"

What do you guys think???

Have any clients this will be helpful for?

Any questions???



UPDATE: 6/5 Created illustration to better explain. See post #26 below

PageMoveSmall.jpg

CLICK LINK TO JUMP TO ILLUSTRATION in POST #26

<meta property="og:type" content="article" />
<meta property="og:image" content="http://localsearchforum.catalystemarketing.com/attachments/google-local-important/1689d1401986850-new-google-local-option-switch-place-page-pagemovesmall.jpg" />



 

Scott Rawlins

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Agreed Colan. While I don't have any clients in this scenario (most actually listened to my advice :D), this is huge.

Can't wait to see/hear more about this or if this will completely roll out some time soon.
 

Linda Buquet

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I'm pretty sure it's already rolled out but don't remember for sure from yesterday's Hangout meeting with Google. I've asked Jade for confirmation so will let you know.
 

Linda Buquet

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This is a huge announcement.

I would say that maybe 20% of the inquiries posted from business owners in the Google and Your Business Forum could benefit from this feature? Would you say that's accurate Linda? Maybe more?
It doesn't come up here that often, but you are right Colan and the Google forum it comes up quite often from business owners that don't understand the different kinds of pages or even know what type of page they have.
 

kellyjw514

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The digital marketing company I work for has been wanting to transition from our Google+ Local page to Google+ Brand page, but we have been been hesitant to do so because we don't wan to lose our branded url, our following, and reviews.

If we created a new G+ Brand page for our company and then connected our old G+ Local page to it, all of our followers, reviews, map, and url will transfer over to the new brand page?
 

Linda Buquet

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No Joe, if I'm understanding you right, this is not what you want to do and I don't even think what you are describing is what you want to do.

You'd never want to turn a G+ Local page into a new pure brand page. Can't see any benefit to that.

This would only be if you had an EXISTING brand page that already had followers ect and your reviews were on the G+ Local page and you wanted everything combined into 1.

The followers that you end up with - are the followers from the Brand page.
Followers on the G+ L page don't move over. Only the reviews and local info does.

The G+ L followers stay on the OLD G+ L page which would then be kinda useless because it would not have reviews or rank, would just be sort of a left over remnant G+ page.
 

kellyjw514

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Okay, I understand it all now. I'm glad you were able to help clarify this for me. This new feature is going to really be beneficial for a lot of people!

Thanks for the insight and clarification!
 
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This is great news!

However, some of our clients had previous created their own G+ brand page, but we verified and manage their G+ local pages under a separate account. It seems like this feature is only available if the brand page and local page are under the same account?
 

Scott Rawlins

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You could make the Brand page account a manager of the Local page, then after being a manager for 2 weeks. You could transfer ownership of the Local listing over to the Brand listing account and then combine them.

Make sense?

Transfer Listing Ownership
 
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Thanks Rawly, that does make sense. I tested out for myself that managers don't have access to connect pages, but transferring ownership would work.
 

Phil Rozek

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Jul 26, 2012
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I'm really looking forward to how this plays out. How bug-free is the process, do all reviews and followers and so forth in fact transfer over, etc.

Seems to me that Google's main impetus is to preserve all that "social" activity on G+. After ramming it down everyone's throats for 3 years, it would be a shame to lose all that juicy data - if business owners delete or ignore non-local pages.
 

Linda Buquet

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I'm really looking forward to how this plays out. How bug-free is the process, do all reviews and followers and so forth in fact transfer over, etc.
Well followers don't transfer. The original brand page already has the followers and circles and keeps them. The reviews and local stuff moves over to that brand page.

So if there were any followers on the G+ L page they will stay with the old G+ L page which becomes sort of a dormant backup G+ page.

But good point about the reviews moving smoothly over. But they are in a different database so they should be OK I would think.

Which images and description reigns in the end is still a bit of a question mark. So I'm thinking some tweaking may need to be done to get the new combo page just the way you want it.
 
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I'm seeing it on all our accounts. This feature will be handy for us as we are constantly working with new clients that have set up a brand page and created a following. Also, Blumenthal added some more info on the subject:


[h=1]Google Now Allows Brand Pages to Become Google+ Local PagesThis allows a business to now ?upgrade? their Brand page (or any non-local page) to a full local page where it will get more exposure. The feature essentially transfers the connection to Maps from one page to another.

All too many location-based businesses created Brand Pages at Google rather than Local Pages when they first started with Google Plus. The business attracted followers, posted at the Brand page and then realized that Google had auto created a Google+ Local Page from their local data. This has led to untold confusion and desire to ?merge? the two pages .

[/h]
 

JoshuaMackens

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Any reports from anyone that has done this?

How did your ranking handle it? Did it stay the same and make the transfer?

How about description, reviews, etc?
 

Linda Buquet

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I've been helping people in hundreds of threads all over Google+ because my G+ post spread like wildfire. That's all I did yesterday was answer Qs and read feedback.

I did see folks I didn't know say YAY did it, took 60 seconds went smooth. BUT those were people I didn't know and I didn't ask for specifics.

Today I'm going to start doing that and will try to get more details.

ONE BIG QUESTION I asked Google and didn't get an answer to is if the URL to the G+ L page changes when the head (local) moves over to the new body (G+). Which URL is used, the head's or the body's? AND ALSO DOES THE CID CHANGE? Because sometimes when the CID changes I've seen ranking drops.
 

Louis Nava

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Aug 10, 2013
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I've been waiting for this feature to happen for a while!

I did it. It went smooth and no crazyness.. in my case it actually helped me in terms of a custom URL that I didn't want on my Local Business Page. It took the one from my branded social page which I was happy with. The only thing I had to change was my profile picture and adjust my cover page and that's it.

I recorded my screen while I was doing it, if I get some time I'll turn it into a video or something.

Thanks for the announcement Linda.
 

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