Trending [November 5, 2019 Local Algorithm Update] Unexplained big drops in GMB rankings

MarianoF

Member
Joined
Jan 30, 2019
Messages
7
Hi all, I want to share what happened last night with my GMB rankings. I had 12 Keywords ranking in the 3 pack for the last year. Yesterday suddenly 9 of those keywords went down 12 positions. Any idea what is going on? why all together? My business is a Medical clinic and I have not done any modification to my site or my GMB listing.
Cheers
 

Tilak

Member
Joined
Apr 21, 2017
Messages
9
Same thing happened with one of my client's website (related to Legal). It was in the 3 pack but now it dropped to #10.

Around 10 days back we have updated product section from the left menu links but now that PRODUCT link is also not available on the left side.
 

Simon Cox

Member
Joined
Dec 31, 2018
Messages
12
Had same - dropped 8 keywords for a client out of the map pack but all went to 2 or 3 as the competition don't know how to build websites yet.
What I did note is that one competitor has spots 2 and 3 now as they have seperate GMB accounts for the business at slightly differnt locations (1 mile apart nearly) - same business name and same website. that had been the same last year but the 2nd listing had dropped outfor a long while. I think some sort of reset may have happened - G probablymucked up again. Anyway glad its not just me!
 

Austin_Holds

Member
Joined
Nov 7, 2019
Messages
9
Dealing with a similar issue here. I've had some listings drop from the map pack to as low as spot 50. I'm baffled.
 

Austin_Holds

Member
Joined
Nov 7, 2019
Messages
9
Regarding the news that you are now limited to 20 service areas (Google My Business Limits Businesses To 20 Service Areas) coming out today, you think this could be the update to SABs we've been waiting for?

I think the fact that this news was released the same day as volatility stabilized could maybe mean it was more than just a coincidence.

Could your inputted service areas actually make a difference now?
 
Joined
Aug 9, 2012
Messages
386
Seeing some drops across some of my rank tracking campaigns.



But seeing gains across many of them too. Actually, I'm mostly seeing gains.

 

JaraMoser

Member
Joined
Sep 25, 2018
Messages
12
We have a mix as well, across the US in the medical space we have seen significant drops for a few clients, some are singular keywords and a few where most or all of a client's keywords took a dive. We also have some client that have seen improvements.

There are also seeing clients with offices in multiple cities where one location has moved down while the other locations are stable.
 

keyserholiday

Local Search Expert
Joined
Jul 27, 2017
Messages
165
Regarding the news that you are now limited to 20 service areas (Google My Business Limits Businesses To 20 Service Areas) coming out today, you think this could be the update to SABs we've been waiting for?

I think the fact that this news was released the same day as volatility stabilized could maybe mean it was more than just a coincidence.

Could your inputted service areas actually make a difference now?
I think it is unrelated based on how many industries were impacted. I don't work with SAB listings and I am seeing location jumping into the map pack and dropping from the map pack. I am also seeing some unclaimed listings showing up as well. I am curious to hear Joy's thoughts on this next week in Boulder.
 

keyserholiday

Local Search Expert
Joined
Jul 27, 2017
Messages
165
Interesting things happening in organic too. I was looking for a screenshot for a presentation, showing Yelp ranking #1 or #2 for "best whatever in city" and they have dropped across the board.
Rich, I'll hook you up, check your inbox.
 

BenFisher

Local Search Expert
Joined
Nov 19, 2015
Messages
312
There may be some merit to the SAB change. Back in November of last year they stated that they wanted to help SAB's become as prominent as a storefront. This is almost exactly one year later and we get the limitation to 20 service areas. That with the forced update to remove the radius, sounds like they may have made service areas a ranking factor. (This is all a guess at the moment) - Sounds like a test of adding and removing service areas is what needs to be done.
 

keyserholiday

Local Search Expert
Joined
Jul 27, 2017
Messages
165
so one of my crappy competitors has recently started adding service areas in GMB for Birck and Mortar listings in an attempt to boost rankings. It has had no impact as of yet and these test listings did not jump into the map pack with this update.
 

Austin_Holds

Member
Joined
Nov 7, 2019
Messages
9
I'll add that most of my listing are SABs, and I've been testing using just the entire city as the service area vs. multiple zips and suburbs. I'm seeing consistent drops for both of them.
 

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