Trending [November 5, 2019 Local Algorithm Update] Unexplained big drops in GMB rankings

ed5150

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Nov 9, 2019
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7
A bit too early to say since we are still seeing major ranking fluctuations but in the long run it could change due to the emphasis they are putting in GMB in the last month or so. I'm seeing GMB's with no sites linked to it doing well too.
The only consistent thing I am seeing is that the less info in your GMB profile the better. Our business has been replaced in the map pack almost entirely by businesses that are much farther away from the search point (up to 15 miles further in some cases = totally irrelevant to the search) , have low/no review rating , are unverified and often have no website linked.

I cannot fathom how this is even the early stages of something with "intelligence"
 

loic

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Joined
Nov 26, 2019
Messages
4
Back to the top 3 since yesterday evening. The machine learning starts to learn ?. And a new feature (in France) : the keyword with a # format is under the listing (the # keyword was included in a post 2 weeks ago)

And for you ?
financimmo-angers.png
 

ray

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Joined
Nov 26, 2019
Messages
17
Hi Joy my listing is still going from 1 to 30 every 2 or 3 days even though all other locations that had an issue are back to normal this main listing still fluctuates for some reason I am unable to find...? however I reached out to you and hoping Nikki Will find the answer with the audit
 

ray

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Nov 26, 2019
Messages
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yes that may be a change they want to do but that does not explain how an ad can bounce from 1 to 40 I can understand a small 2 3 or 4 spot change due to also but not ghosting an ad
 

djbaxter

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yes that may be a change they want to do but that does not explain how an ad can bounce from 1 to 40 I can understand a small 2 3 or 4 spot change due to also but not ghosting an ad
I'm confused. I thought you were talking about GMB or perhaps site rankings. What do ads have to do with this?
 

kurtztay123

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Joined
Nov 21, 2019
Messages
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I saw several businesses tank last Thursday and Friday but they've all rebounded since Saturday.
I had several businesses that had never taken a hit, take a hit and then rebound in November, but they are now starting to decline in the map rankings again.
 

kurtztay123

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Joined
Nov 21, 2019
Messages
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Google said one of the purposes of this update was to make it so that keywords in the business name didn't impact ranking as much. I'm starting to see more cases that are showing that happening.
That's a tad frustrating. What about, let's say, a law firm, who's name is (Last Name) Law Firm.
 

ray

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Joined
Nov 26, 2019
Messages
17
Is anyone still seeing the ranking drops and reappearing of local map listings?
 

georgebizpro

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Joined
Dec 4, 2013
Messages
18
Everywhere I've read has said that authority is being rewarded over proximity in Bedlam update. Maybe it's different dependent on the industry, I'm not really sure, but I surely haven't seen law firms with more authority being rewarded. I have a client who, for the past 5 years, has ranked in local snack pack for search terms in his city.

Following launch of Bedlam, they dropped to page 3 organically and #8 locally.

I analyzed all 7 competitors which improved in rankings, compiled a spreadsheet breaking down number of pages indexed, citation sources via WhiteSpark, backlinks and domain authority via SEMRush, reviews, and even calculated the distance between each law firm's location to the center of the city.

4 of the 7 competitors which suddenly outrank my client are located less than a mile from the center of the city. My client has more reviews, pages indexed, local citations, backlinks, referring domains, and domain authority is significantly higher than all of these firms. My client is only 2.9 miles from city center. The firms outside of the 1 mile radius which now outrank my client pay extra money for Findlaw and Superlawyers listings. I don't necessarily see how authority is being rewarded when 4 law firms, one of which doesn't even have a website listed in their GMB profile, suddenly outrank my client simply because of where their law firm's office is located.
 

ed5150

Member
Joined
Nov 9, 2019
Messages
7
Everywhere I've read has said that authority is being rewarded over proximity in Bedlam update. Maybe it's different dependent on the industry, I'm not really sure, but I surely haven't seen law firms with more authority being rewarded. I have a client who, for the past 5 years, has ranked in local snack pack for search terms in his city.

Following launch of Bedlam, they dropped to page 3 organically and #8 locally.

I analyzed all 7 competitors which improved in rankings, compiled a spreadsheet breaking down number of pages indexed, citation sources via WhiteSpark, backlinks and domain authority via SEMRush, reviews, and even calculated the distance between each law firm's location to the center of the city.

4 of the 7 competitors which suddenly outrank my client are located less than a mile from the center of the city. My client has more reviews, pages indexed, local citations, backlinks, referring domains, and domain authority is significantly higher than all of these firms. My client is only 2.9 miles from city center. The firms outside of the 1 mile radius which now outrank my client pay extra money for Findlaw and Superlawyers listings. I don't necessarily see how authority is being rewarded when 4 law firms, one of which doesn't even have a website listed in their GMB profile, suddenly outrank my client simply because of where their law firm's office is located.
I agree - total opposite to what is supposed to have happened in most cases. Businesses that barely exist (no website , no address in some cases) appearing in map packs in place of established businesses with good authority.

I got back in to one pack yesterday by suggesting a business be deleted - I had been replaced by a business with a 2 star rating that hasn't existied for 3 years.

It's hard to see a lot of hard work go up in smoke , so I have had to resort to Google Ads - funny that.

The one big mystery to me is how poor GMB accounts which are 15 miles away (one particular competitor) continue to perform really well. This business has absolutely nothing going for it - other than a keyword+suburb name on GMB (that doesn't match the website) .......doesn't have authority or proximity and is thrashing everyone else , always has and hasn't been hit by the Bedlam update.
 
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