Odd place for links - inside WebsiteOptimization's website

Conor Treacy

Feb 25, 2014
I think I'm in the right category - but if not, please move me :)

I was doing some speed tests today and using all the various ones, including one that I've used for several years (although no longer the best).

When I looked on their Services Page however, I see they now offer Website Optimization Services, but I was surprised to see them using their page's influence to possibly boost their clients? Check it out here: Web Site Optimization Services - speed optimization and internet marketing services for improved credibility, traffic, and sales

From there, you'll see links for "Dental" under the sections near the top of the page. This I guess leads to their Market Place, and from there links out to client sites.

I couldn't find any other links to their Market Place to see if maybe this was a directory listing of their own.

Is it just me, or does it appear a little shady?

Eric Rohrback

Oct 3, 2012
I don't know whether this is necessarily shady if they're using case studies based on those clients. It's also not like they're using exact match anchor text; they're using the URL as the link anchor. I really don't see anything wrong with doing this from a link quality perspective.

Is it kind of dumb from a client retention point of view? Sure, I could agree to that. This gives anyone a road-map to look at a sample size of the company's book, analyze each site and compare. From there you could get a pretty good understanding what the company does for each client, and have enough evidence to poke holes in their strategy to support a better one you create :)

What's the difference between a SEO company doing this and a SaaS company using client logos on their homepage to showcase who's using their product? Seems like a pretty similar scenario to try and build trust and show they work with solid clients.
Oct 25, 2013
The graphic design and color scheme on the site is pretty atrocious, but I don't think there's a problem with the link-outs, since someone might actually want to follow those links. I agree though, that if you're going to make your client list public you'd better be on your client-retention A game. I doubt those links are hugely valuable anyway, as Joy pointed out.

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