OLD Avanced Google+ Local Training (See update at bottom)

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Linda Buquet

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UPDATE 8/25/14:
NEW Advanced Google+ Local Training is Finally Finished!
(Expanded to Include Google My Business and all other recent Google Updates)


Greatly expanded to include:
​​.:. 8 training videos (Over 9 hours)
.:. 65 pages of training docs
.:. 194 links to the most important resources, more in-depth info and killer tips



NEW TRAINING DETAILS AVAILABLE VIA EMAIL.
(Includes everything from previous course (below) & tons more. New post with more info coming soon.)
................................................


10/20/13: Training overview from PREVIOUS training​


ON-DEMAND ADVANCED G+ Local VIDEO TRAINING

Includes: 6 hours of videos, 30 pages of training & resources, filled with 70 luscious links.
All training is done by yours truly, in short on-demand videos with extensive training docs.
SEE NEW EXPANDED TRAINING ABOVE

.:. No more scheduling problems associated with "Live" phone training!

.:. Short video modules allow you to absorb all the intensive info in bite-sized chunks.

.:. New lower cost options.

.:. Totally updated:
The course has also been expanded and upgraded to cover all the latest Google changes that affect your process and your clients and really helps to clear the confusion.

Optional upgrade to the Private Local Search Pro Forum. Which includes tons of "insider tips", brainstorming, bonus tools.


GENERAL TRAINING INFO

ADVANCED Google+ Local TRAINING (For EXPERIENCED Local Search consultants only)
This is not beginner Google+ Local training and we don't have time to cover any 101 stuff in this course. This is advanced training. You need to have demonstrated experience to benefit from this knowledge. (Hands-on with at least 10 clients or G+L pages preferred).


SOME of the TOPICS COVERED

Important strategies and issues. Detailed info about how the 2 local algos work, top ranking factors, NAP research tips and tricks, optimization tips, guideline issues & minefields to avoid, citations and overview of my customer review building training (included a bonus).

Some of the more advanced tips include: ways to avoid common time-wasting problems, how to deal with dupes/merges, moved/rebranding problems, how to handle multi-location business issues, service area business problems and how to stay out of trouble, advanced troubleshooting tips and overview/links to the most important Google+ Local resources.[/COLOR]

Also covered are all the most important things you need to know that surround the issue of merging/verifying Google+ and the latest Google Local updates. Really cuts through the confusion and explains exactly what you need to know about how things stand currently.

ADVANCED TRAINING MATERIALS INCLUDED:

.:. 6 ? hours of videos

.:. 30 pages of training & resources, filled with 70 links to more info

.:. Optional upgrade to the Local Search Pros PRIVATE Forum for ongoing support & brainstorming.
(Includes upgrade to “Local Search Pro” status and "Local Search Pro" Badge for your site)

.:. NEW BONUS: Optional upgrade also includes the live Pro Conference Calls and hours of previously recorded Pro conference call training. In these calls we discuss all the latest Google changes at that time, cover new processes and advanced ranking tips and do training Q & A.

.:. BRAND NEW BONUS (2/14) FREE ADVERTISING - After you take the course you also get a free listing in the brand new "Local Search Pros Directory, which is only open to smart consultants who have the foresight to take my training. :p

.:. BONUS TOOLS if you get the Pro upgrade: Client data worksheet, project tracking worksheet, comprehensive customer review training program. (You are free to modify and use for your own clients.)



Here are a few training reviews on my Google+ Local page

Below are a couple forum comments from recent attendees.

I also took both of Linda's courses and I would highly recommend them even if you have a lot of experience in local SEO. There are so many 'experts' giving you ways to do things, Linda's methods to me were very helpful and cleared up unanswered questions I had for a long time.

I wanted to let others know that if you find value in Linda's free help on this forum, the insight she gives you in her paid training courses takes local to a whole new level.

I really believe that Linda's courses have been the single best investment I've made in years. And I base that on the results we are now able to provide clients.
I had some training from Linda last year and thought it was fantastic! I took the "Organic Local SEO Hooks" (aka Secret Sauce) training and gained so much from it. Even though I thought I was pretty good at "On-Page", I learned a lot of new things from Linda that has benefited my clients immensely. Also, loved how well organized it was, great delivery and lots of training documents + recording to take away.

PS Also see info about my On-site Local SEO course that's an option after you take the course above:
New Expanded Local Onsite SEO Training w/ Automated Local SEO Template

Please contact me to request detailed course overview, topics covered & prices.
 

Linda Buquet

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Just occurred to me I should maybe share some of the reasons I had to restructure and expand this training and make it a small group collaborative session, instead of one-on-one training as before.

Originally this was a 2 hour course. But due to all the new issues AND new solutions/resources I had to keep adding, the course just kept getting longer and longer and was so jam packed that it usually left no time for Qs. (I attempt to jam about 6 hours of content into 4 hours so it's a ton to cover all in one sitting.)

Plus for East Coast clients it was running straight through dinner to 7:30 PM (on a Friday or Saturday night). So it made it really hard for East Coasters to attend.

Plus I can't talk for 3 - 4 hours straight. I lose my voice.

I also did not have enough time to fit everyone in for one-on-one training that needs it. So in order to fit everyone in AND double the time to 4 hours, WITHOUT increasing price, I’ve turned training into a small group collaborative training session. (Group training benefit: Other pros on the call might ask an important question or raise a big issue you didn't think of, but need to know about.)

So now it's split over 2 days into TWO 2 hour sessions. 1 - 3 PST. Much easier for all of us to schedule and much easier to assimilate. Because it's so intensive, it was just too much to do all at once and people would complain their head was going to explode. :p

Just did the 1st group training split in 2 sessions last week and it went SOOO well! I was so pleased. All were high end experienced pros, who brought lots of great questions to the table. And by splitting it up, folks were able to absorb session 1 and then bring any left over questions to session 2 for us to cover. Was really good! But STILL ran over-time and ended up being 4 1/2 hours because… well, there's just really that much to cover.
 

Marie Ysais

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I just wanted to chime in a bit and say that both training courses that Linda offers is well worth your time. The sessions are never rushed and she is great at answering all of your questions. Even in a group setting you are able to ask questions and it still feels like a one on one setting. The best thing about a group is other's will ask questions you didn't even think to ask about. It doesn't matter how long you have been in the SEO business you will learn something new and helpful. I have taken both of her training courses and I learned more than I thought possible. I highly recommend both courses.
 

Linda Buquet

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Getting some questions re the 2 courses. Yes they are separate and they tie together to some degree.
Best flow is Advanced G+L 1st, then on-site Local SEO 2nd.
 
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If anyone is considering Linda's training- I definitely recommend it!

Before I took her training, I was spinning my wheels trying to find the best process for local SEO and Google+ Local Optimization.

Her training spells out the process, step by step.

It's a no-brainer.
 

Nick.SEOSpark

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I'd also like to echo what others have said and recommend the training from Linda.

I took the Organic Local SEO Hooks Training (aka Secret Sauce) training and it helped me help my clients beyond my highest expectations. I couldn't believe how thorough it was and we were given extensive training documents that I'm still using now.

Anyway, I benefitted so much that I'm now planning to take the G+ Local Advanced training in just less than 2 weeks time.

Anyway, very much look forward to the next round of training Linda!
 

Linda Buquet

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Thanks so much Marie, Chris and Nick!

I'm thrilled the training was beneficial for you and is helping you help your clients.

I also hope that after training you are pulling a little less hair out with some of the complicated and frustrating issues that tend to come up with Google Local all the time.

I really enjoy working with you all and love that we can share advanced tips in the private forum too! Thanks and I appreciate you!
 

Nick.SEOSpark

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I've just taken the latest training: G+ Local Advanced Training, and would like to give my feedback.

First off, I thought it was excellent! I already had high expectations but the training completely exceeded beyond them! There were also a few specific things that I needed help on (prior to training) that were answered and clarified for me (nasty things like hidden merges and verification issues). I want to thank Linda for really delving into all that complicated stuff that is difficult to explain, as it now seems very clear. :)

I also think the instructions/training manual is a great take-away resource (I've also found this with the "Organic On-Site Hooks Training"). We have the group training but in addition, have some very detailed instructions that we can keep as a manual.

Finally, it's great to have the mp3 recording of our training session. We went through so much content over the 2 sessions that it would be impossible to remember it all. It's also very valuable to have the on-going support as well, as we all know, this stuff changes all the time.

Anyway, thanks so much to Linda for the hours of work put into the training+documentation etc. Soooo helpful for myself and our clients!! :D:D
 

Linda Buquet

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Thank you so much Nick. It was my pleasure!

That training group was amazing because it was such a high caliber group of pros and I've gotten so much good feedback. Great to know someone as experienced as you are even got benefit from it.

So thanks! Really appreciate the feedback Nick!
 

jonkeel

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Jul 29, 2012
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Linda,
Given what my team members shared with me about last week's training (and the great resources you shared), it was a no-brainer to sign up. Looking forward to it, and I'll be in town to attend this one.
 

Linda Buquet

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CLARIFICATION on a point in my 1st post - "Training Overview ABOVE".

Session 2 - "my trick for bypassing verification (huge time & hassle saver)"


I know EXACTLY what I meant by that and it's totally clear when I do the training, but just realized it could be misconstrued. (Even Google could take it wrong - but it isn't the way it sounded - it's totally ethical.)

Someone just emailed me and asked if he could just pay for the "bypassing verification" part of the training.

Hit me between the eyes, that the only people that would want to pay for just that part would probably want to use it for less than ethical reasons, so realized I'd better explain what that section is about.

I don't teach ANY black hat tricks or ways to skirt the guidelines!

I don't teach how to "bypass verification" on new listings or to avoid detection when adding keywords to the name or anything else nefarious. So I'm sorry I was not more clear.

I teach a whole section on researching NAP and CORRECTING POOR DATA which helps with ranking and avoids problems.

Then I teach a way to make those TOTALLY CORRECT AND ETHICAL AND MINOR NAP EDITS without having to re-verify.

Examples: Name in Places dash is Alpine Family & Cosmetic Dentistry due to an old YP scrape.
But the REAL business name is just Alpine Dental.

Or name in dash is Dr. John Smith and correct name should be listed as John L Smith DDS.

Or Street in dash is 123 Airport Road but correct street is Airport Way.


With 90% of the Dentists I worked with, NAP was just incorrect, as above. BUT it was not a complete name or address change. Just needed to be tweaked to increase data accuracy and/or get in compliance (as was the case in removing the extra words in the name of my 1st example.)

So in cases like above, where you are just correcting bad data, the ability to skip all the steps and hassle of having to re-verify, warn the client, wait for the mail, get the PIN I think are justified and kosher and yes, a HUGE time saver!

New listings always need verification. Phone changes always need verification and complete rebranding or total address changes as in a move SHOULD go through verification.

So that's what I meant when I said "my trick for bypassing verification (huge time & hassle saver)"


(But honestly there are so many nuances to what I teach that if I tried to explain and qualify every single thing in that 1st post - it would be 3 pages long, it's just design to be a basic overview.)
 

Linda Buquet

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Advanced G+ Local training is coming up next week and Local SEO training is tomorrow.

TODAY they started replacing my roof. (I live in a condo community so had no say on the timing or advance notice. They just get to your building when they get to your building.)

Here's a pic of what my condo looks like with all those big tiles.
And yes, I'm upstairs! :eek:

5341305.jpg

I knew it was going to be super noisy and they warned us. But had no idea it would be THIS noisy.
Sure hope I can concentrate and hear myself think.

And I hope a roofer does not fall through and land on my head in the middle of training.
Sounds like they might! :p

 

Linda Buquet

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Excited to train with you again Jon! Seems it was only yesterday! :p

Bundle up! We have some hot stuff to cover! :)
 

Linda Buquet

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Man it is SOOOO noisy and I'm constantly flinching because it sounds like one of them is going to come right through my ceiling.

No way I could concentrate enough for the full-on high-gear info I need to deliver today. Much less could I even hear myself think. AND no way I'm going to cancel training at last minute.

So I called the president of the roofing company and begged him to see if he could get his guys to work on the other side of the building during training.

Get this - before I called him I checked to see how they were ranking. (They aren't!) If he said no - I was was seriously going to bribe him with a $600 2 hour consult at N/C if he'd relocate his crew for 2 hours. But I didn't have to bribe. They said they'd do it.

Now NEXT week is Advanced G+ L for 2 days in a row. Today they did it for a woman calling begging for a little favor. Next week I may have to pull out the big guns and offer them a bribe! :p
 
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My background is local <acronym title="Search Engine Optimization">SEO</acronym> and for 16 years my main focus has been helping local businesses with on-page and off page local <acronym title="Search Engine Optimization">SEO</acronym>.

I recently participated in Linda's private training and I must say, after many years of buying training guides, listening to seminars, and looking for answers, this was the absolute best investment I have ever made.

Linda, as well as many of the contributors here are doing a great service to people like myself, as well as small businesses that rely on Google local to feed their families.

It takes a special breed to work with local businesses. You must love what you do and understand the people you are helping are local people with families and are depending on us to help them keep their doors open and grow.

Thank you Linda for teaching this old <acronym title="Search Engine Optimization">SEO</acronym> pro some new approaches and helping me to help others!
 
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Good to know Jeffrey! Been considering Linda's course, and from what you say, might have made my decision now :)

Thanks,
Mike

My background is local <acronym title="Search Engine Optimization">SEO</acronym> and for 16 years my main focus has been helping local businesses with on-page and off page local <acronym title="Search Engine Optimization">SEO</acronym>.

I recently participated in Linda's private training and I must say, after many years of buying training guides, listening to seminars, and looking for answers, this was the absolute best investment I have ever made.

Linda, as well as many of the contributors here are doing a great service to people like myself, as well as small businesses that rely on Google local to feed their families.

It takes a special breed to work with local businesses. You must love what you do and understand the people you are helping are local people with families and are depending on us to help them keep their doors open and grow.

Thank you Linda for teaching this old <acronym title="Search Engine Optimization">SEO</acronym> pro some new approaches and helping me to help others!
 
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