Optimizing for IYP and Small Business Directories in a Post-Pigeon World


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Improving brand awareness goes beyond your website. Not only do we need to optimize our websites and GMB pages, we now should be optimizing sites like YP, Superpages, Insiderpages, and Manta to bring in traffic as well as control your brand. Search Engine Land offers some great tips on what can be done.


Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories

The recent Google Pigeon update appears to have provided a bit of a traffic upswing for Internet Yellow Pages (IYPs) and other online business directories, at the cost of individual local businesses? site rankings in many cases.

In order to cash in on this new paradigm, businesses must once again return to the yellow pages as a source of customer referrals. Here?s how to optimize your presence in IYPs and other directories.

Now, if you?ve been watching the course of local online business trends over the past decade and noted how the internet has impacted both traditional media and their online equivalents, you may be thinking I?ve completely lost the plot by recommending to shift back to Internet Yellow Pages promotional efforts (since many businesses have moved their advertising budgets away from yellow pages).
 

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