Owler.com?

Joined
Nov 7, 2018
Messages
23
I don't have a lot of experience with owler.com. Is it worth setting up a profile for backlink purposes and possibly some direct traffic?
 

keyserholiday

Administrator
Local Search Expert
LocalU Faculty
Joined
Jul 27, 2017
Messages
375
Are you able to add a link on the profile? I am not seeing any profiles with links.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,897
It looks like Owler maybe doing what a lot of other companies do: they put up a page for your business so you'll see it and contact them aka they use it for lead gen.

If it's easy and can be crawled (see the post above mine from keyserholiday) sure. Go ahead. If it takes more than 10 minutes or can't be crawled, just skip it.

Also, just so you know, you don't want business listings for backlinks. You want them for citation purposes.

Now, I do believe the backlinks do help and send signals to Google you are a local business but only about 20% are followed links when it comes to local businesses according to a study we did with Local Listing Ninja a few years ago. And of those 20% most are not quality backlinks.

If you want backlinks you need to go out and get legitimate ones apart from business listings. That's what will move your ranking needle.
 
Joined
Oct 22, 2018
Messages
105
Google's definitely indexing the site, including the company directory part (screenshot below and their robots.txt is only blocking Google from a few specific places that don't impact the listing)...

1588787385693.png

...and the Ahrefs Domain Rating is 74. So, I'd say to go for it.

It's also probably something quick to do (as @JoshuaMackens said above) and would be a good opportunity to get where competitors are.
 

DavidB

Member
Joined
Mar 7, 2020
Messages
3
In regards to the original question, recently I also found our agency's name listed there. I signed up for the free account and tried to enter missing data, but after exchanging some emails with their support, I found that it needs to be approved manually by them. But they did, and as Justin said, the DR is pretty high, so it's definitely something you should do.
 

Caroline

Member
Joined
Jun 14, 2017
Messages
58
Google's definitely indexing the site, including the company directory part (screenshot below and their robots.txt is only blocking Google from a few specific places that don't impact the listing)...

1588787385693.png

...and the Ahrefs Domain Rating is 74. So, I'd say to go for it.

It's also probably something quick to do (as @JoshuaMackens said above) and would be a good opportunity to get where competitors are.
I agree with Justin re blocking of Google and and although the link is nofollow it is still a nice balance to have of links.
 

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