Phone number formatting - does it matter for local search?

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
1,094
I'm probably over-thinking this but... does it impact local pack ranking at all if all of the citations include the same phone number but different formatting? For example, does it matter if some format the number as (nnn)nnn-nnnn and some have it as nnn-nnn-nnnn?

Also (for United States locations): does it matter if some have the number preceeded by 1- and some do not? E.g., 1-760-555-1212 and 760-555-1212?

Thanks!
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,436
I would not worry about it too much on citation sites if you can't change it you are stuck with their formatting.

But def on the site, which you can control I always recommend sticking with the standard formatting (555) 333-2222. Don't use dashes and def don't use periods or spelled out #s like 555-CallUsNow.
 

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