Ranking multi-location franchise with common corporate website

Cleaner44

Inactive
Joined
Aug 31, 2012
Messages
52
I have a question for everyone. I have been searching and reading, but I need to ask because this is very important and time is a factor for me.

Situation:
  • franchise business
  • multiple locations in multple states
  • one common website
  • common business name
  • unique addresses
  • uniquie phone numbers

Given this situation, would it be best to use a separate webpage for each listing?

Choice:
  1. Use xyzcompany.com for the website in listing and citations
  2. Use individualcity.xyzcompany.com

Would the ideal choice be #2 and have the local address and phone on each #2 page?

Thanks!
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,438
Given this situation, would it be best to use a separate webpage for each listing?

Choice:
  1. Use xyzcompany.com for the website in listing and citations
  2. Use individualcity.xyzcompany.com

Would the ideal choice be #2 and have the local address and phone on each #2 page?
Yes would use individualcity.xyzcompany.com OR xyzcompany.com/individualcity.html

Check Roto-Rooter in various cities. Their listings usually rank pretty high.
 

sergiuliano

Member
Joined
Oct 15, 2012
Messages
107
Hi @Cleaner44

For each different URL, Linda has suggested before, you shall use an individual Local SEO strategy in order to reach high Local Rankings.

The OnSite an be similar but for good results the OffSite shall be customized for each different location.
 
Joined
Jul 29, 2013
Messages
6
Cleaner,

I would not recommend either. For multi-location businesses the best route is a subdomain level.

This below is a good start however, i have seen this lead to duplicate content issues in the past.
#2 individualcity.xyzcompany.com

I specialize in mulitlocation local search. Send me a quick note if you have any other questions.

All the best
 

Cleaner44

Inactive
Joined
Aug 31, 2012
Messages
52
Cleaner,

I would not recommend either. For multi-location businesses the best route is a subdomain level.

This below is a good start however, i have seen this lead to duplicate content issues in the past.
#2 individualcity.xyzcompany.com

I specialize in mulitlocation local search. Send me a quick note if you have any other questions.

All the best
I appreciate your feedback. Are you suggestting the ideal is:
xzycompany.com/individualcity

If not, what format do you recommend?
 

Tyson Downs

Member
Joined
Jul 29, 2013
Messages
137
With multi location, what do you do for the homepage, say Title Tags? Optimize for their most important location?

I'm assuming linking out to each location from the homepage isn't a problem, or should you keep that off the homepage?
 
Joined
Jul 29, 2013
Messages
6
Depending on how many pages you have off the location page, you could run into duplicate content issues.

What i would recommend is:

local.xyzcompany.com/city-state

Let me know if you have anymore Q's
 
Joined
Jul 29, 2013
Messages
6
Lets say you have 50, 500, or even 5000 locations, are you going to write individual unique content for each location...most people don't go that far. If all the content is unique it should not be a problem. It really depends on what scale your trying to achieve.
 

Tyson Downs

Member
Joined
Jul 29, 2013
Messages
137
Got it. Ya, mine are under 10 locations, so that's why it wouldn't be an issue to have unique content.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top