Realtor's Name

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
982
I found a few threads discussing this, but didn't see a definite answer (or maybe I missed it?). What would you say is best practice for a naming convention for a Realtor? This is the business professional listing, not the actual realty agency.

[professional name only]
[professional name] - [realty agency name]

I'm a little concerned if I list the agency's name there will be a higher possibility that the listings could get merged together. The agent would have the same address and phone number (I'm pretty sure... I need to double check on phone number) as the agency, so that could cause problems. Advice on how to proceed with this?
 
Joined
Sep 5, 2012
Messages
293
I found a few threads discussing this, but didn't see a definite answer (or maybe I missed it?). What would you say is best practice for a naming convention for a Realtor? This is the business professional listing, not the actual realty agency.

[professional name only]
[professional name] - [realty agency name]

I'm a little concerned if I list the agency's name there will be a higher possibility that the listings could get merged together. The agent would have the same address and phone number (I'm pretty sure... I need to double check on phone number) as the agency, so that could cause problems. Advice on how to proceed with this?
For the reasons you mention ESR, the following is best practice:

[professional name only]

While the other is accepted it does more harm than good as far as I'm concerned.
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
982
For the reasons you mention ESR, the following is best practice:

[professional name only]

While the other is accepted it does more harm than good as far as I'm concerned.
That's what I thought. I just wanted someone to confirm what I was thinking. Thanks guys
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,557
@EsR

Yeah, ideally you'd list the realtor's first and last name only. If the agency's name is in there in addition to the realtor's, you may have serious issues with merging. I found this out the hard way a couple of years ago.

If your client says that the agency's name must be in the name of the listing, at least make sure he/she knows that there could be problems down the road.
 

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