- Mar 15, 2016
Realty Industry Review Management Tips & Insights
Like most modern professionals, real estate agents rely on online reviews to bring in business. While the number of people who read reviews to choose an agent is lower than the 84% average across all industries at 62%, this figure still represents more than half of an agent's potential clients.
Reviews can help with some of the intense marketing challenges realtors face.
Challenge #1: The plethora of competition
Challenge #2: The customer's perception of what realtors, particularly buyer's agents, actually do.
Solution: A solid review management strategy
Reviews aren't a cure-all for these problems, but implementing a focused review strategy can still help real estate agents.
1. Having a large number of highly-specific reviews can makes it easier to stand out from the competition.Fortunately, enacting a solid review strategy isn't difficult. You can automate large portions of the process.
2. The SEO value of reviews is difficult to overstate when you're already fighting such an uphill battle in terms of visibility.
3. The right reviews offer satisfied clients the opportunity to educate potential clients about the value you've brought to the table, without you having to bang that drum quite so loud.
Carmen goes on to examine what makes a great review for realtors, as well as some advice on how to generate more reviews.
Read the full article here.