SAB - change address from virtual office?

Tony Wang

Member
Joined
Oct 13, 2014
Messages
94
I have a new client that was using a virtual office for GMB, he does remodeling. It was showing before, but then he hid the address before I came on. Now there is no address on the listing at all, so my question is, should I even bother changing the address to his actual business address, which is just his home?

Before the changes last fall, the hidden address still had significance in matching NAP with your citations, but now I'm wondering what value it holds? Hard to believe Google just ignores the address, even if they delete it from the profile, so I'm inclined to update the address, even though it means I'll have to re-verify.

Furthermore, I'm curious why Google even cares if you use a virtual address anymore if there's no address on the listing?

Any insights?
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,137
Hey Tony,

I'd still not recommend using a virtual office address even if the address is hidden. Google still knows what address was used to verify the listing so if it ever comes up they could still delete the listing.
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,604
Yeah I agree - if anyone reports the listing, Google will remove it. I'd suggest switching to his home.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,726
Good advice.

My only concern would be "if it's not broke don't fix it". How well is he ranking already?
 

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