Saint vs St vs St.

iwritewebcopy

Member
Joined
Sep 25, 2018
Messages
56
Having a discussion with my colleagues about the word 'saint' in an address. We have a restaurant located on St. Charles Rd in Google. My coworker insists that it doesn't matter how Saint is written out (Saint, St. or St) but I think it does. Can anyone help us settle this bet? Thank you so much!
 

DClark

Member
Joined
Jun 17, 2019
Messages
8
Most companies performing address resolution services will be able to understand the nuance between St., Saint, St in the context of the street address or city name. However a few things to be aware of...

1) "St" also is the USPS abbreviation for "Street", so this can be misunderstood on occasion.
2) If ever in doubt I would suggest relying on the USPS standard version of the address to guide you.
* Here is the address standardization web tool - ZIP Code™ Lookup | USPS

saint_address.PNG

* Here is the tool that gives your recommended vs recognized city names for a given zip code - ZIP Code™ Lookup | USPS
saint_city2.PNG


The USPS is sophisticated enough to get the difference and so is Google, others may not be. I always recommend address consistency whenever possible as it helps eliminate the chance that a publisher (who has not invested as heavily in address resolution) will interpret your address incorrectly.
 

Cherie Dickey

Local Search Expert
Joined
Jan 30, 2018
Messages
308
I think it matters less than it used to. But I'd be worried about confusion as well since St is also the abbreviation for Street. Great suggestion about using the postal service. I would also take a look at what street name is shown directly on the Map... what does Google say it is? Also, what's the citation count for each version of the NAP? There's not really a black and white answer here, I don't think.
 

iwritewebcopy

Member
Joined
Sep 25, 2018
Messages
56
Its 2110 for Saint (yes, this is a rural area haha) and 597 for St. We had changed from Saint to St on Google and FB but those are easy switchbacks. Thank you, thank you thank you so much for your help!
 

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