Schema and rankings

Libkee27

Member
Joined
Jul 22, 2015
Messages
5
Has anyone noticed any effect in traffic or rankings after implementing schema? Also, curious to know if google uses them often, not so often, etc.

I have a decent schema in place for over 50 clients, but some clients would like to add more (ratings and video) and I want to make sure that it will be of some benefit before deciding to implement it. Thank you!
 

Suresh

Member
Joined
Jul 16, 2019
Messages
6
Schema is very helpful for the machines as well as the search engines. Schema helps to define what is the page exactly about.

In the local business space, you can actually specify a schema which is not present in the schema.org website. We use the product ontology to inform the search engines about it, By referring to the sub-topics of other vocabularies like wikidata, Geonames, etc.

Overall it's worth every line you code. Learning how to code is way powerful than using tools. With a little bit of learning curve, you can create powerful schema markup, That can help you a lot.

In my findings, Even schema helps a lot in google ads campaigns too. And Some of the agencies mentioned it too, adding schema has improved the shopping campaigns on google.

Hope this helps.
 

Yan Gilbert

Administrator
Joined
Oct 15, 2016
Messages
235
I have not seen any direct influence where adding schema directly increases the ranking either.
 

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